5 Must-Know Google Ads Tips to Turn Clicks into (Recurring) Donations
Guest Blog by Jessica King, Business Lead at Getting Attention Nonprofits are always testing new ways to reach donors, understand their interests, and market to them more effectively. With the many fancy tools out there, you may feel tempted to reinvent the wheel to attract new donors to your organization but that’s not necessary. If […]
3 Nonprofit Operations to Streamline With Your CRM
As a fundraising professional, you’re always looking for ways to level up giving. But to raise funds efficiently, your nonprofit’s operations must be streamlined to ensure a standardized process for garnering support and collecting donations. The right constituent relationship management (CRM) solution can help your organization manage its donor data while also streamlining daily operations. […]
What Will Giving Look Like This Year?
If you’re worried about the latest trends in giving, you’re not alone. The Fundraising Effectiveness Project and the Giving USA results for 2022 are troubling, to say the least. The pandemic’s bump in giving is gone and then some. M&R Benchmarks 2023 also indicates that average online giving revenue is down — despite monthly giving rates increasing! That’s why I […]
The 3 Recurring Donation Automation Workflows Every Nonprofit Needs
As you know being more personalized with fundraising in general will help you be more successful– but it’s simply impossible to build relationships with thousands of donors at a time. Thankfully, there’s a way to simplify your outreach and retain a personalized, relationship-driven donor experience! The responsive framework lays out exactly how to be more personalized, contextual, […]
10 Things I Learned From 30 Years in Sustainer Giving, Part 4
I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership. 7. Be Patient and Think Long-Term If you talk to those organizations that are most successful with sustainer giving, they all have a long-term focus. I know […]
What I Learned From 30 Years in Sustainer Giving
I recently had the pleasure to present a keynote at Sustainers Day, organized by the Direct Marketing Association of Washington. It was a packed house, filled with nonprofits of different sizes and sustainer experiences. I always learned that rather than a how-to session, a keynote was meant to be inspirational in nature. So, I reflected on […]
8 Tips to Help Clear Up Confusion Around the Pending Mastercard Regulations
If you’re tired of reading about the new Mastercard regulations, you’re probably not alone. A great thank you to The Nonprofit Alliance that helped get the extension to March 21, 2023 and clarified that nonprofits do not need to send postal receipts if they do not have a donor’s email address. But there was still a ton of […]
Does Your Nonprofit’s Anniversary Count as Special?
One of my copywriter friends asked me this question: “My client’s organization is having a milestone anniversary. How can I use a sustainer program to leverage donations?” Recently I discussed the use of special days to promote recurring gifts or for stewardship. However, typically, anniversaries are not really donor-focused. The donor doesn’t really care too much […]
What Can Your Nonprofit Do With Just $1?
A few months ago, I went to a conference where they had an actual bookstore. It was great and fortunately I had a big suitcase in which to carry some books home. There, I found a little book called “What Can You Do With Just $1?” written by Teresa Vasilopoulos, the executive director of the WoodGreen Foundation, a […]
Can You Have Multiple Monthly Donor Programs?
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving. This question is especially relevant when it comes to unrestricted versus restricted gifts. As may you know, […]
