Monthly-Matching Magic
During this holiday season of giving, especially based on the recent success of #GivingTuesday, you can clearly tell there is something magical about using a match. Successful fundraisers have used matches for years and continue to use it. Why? Because it works! Nearly all of #GivingTuesday emails I received before, during and in the days […]
A Monthly Giving How-To: Join Monthly Donor Programs
Whenever I talk about monthly giving to a group, in person or via webinar, I often ask people how many of them are monthly donors themselves. Sometimes just a few hands go up, or a few indicate it in the poll if it’s on a webinar. Well, how can you ask someone to give monthly […]
What’s the Biggest Monthly Giving Mystery?
As you know, I do a ton of blogging and presenting on monthly giving. I talk to organizations about their monthly donor programs all the time. But I haven’t been able to solve the biggest monthly giving mystery: “What’s holding organizations back to start or grow their monthly donor program?” I’d love to find out […]
Using A Match To Increase Your Nonprofits Monthly Giving Success
There are many opportunities to generate monthly donors, if you’re willing to use them. I’ve given you several options in past blogs, but here is one of the BEST ways to make a real splash and generate a substantial number of new monthly donors in a very short period. It’s by using a MATCH. It literally […]
How Should You Treat Your Monthly Donors on Giving Tuesday?
As you’re getting ready for Giving Tuesday — or the campaign season starting before Thanksgiving — this question comes up often: Should I include my monthly donors in my Giving Tuesday campaign? My answer is: Yes! Absolutely, BUT… Why do I recommend including your monthly donors? Because this is an exciting time to give, and […]
4 Essentials to Cracking the Monthly Giving Code
Soon, we’ll celebrate the D-Day invasion, which happened 75 years ago. Next year, we’ll celebrate the 75th anniversary of the end of World War II. My mom and dad grew up in the Hague, Netherlands, and they were only 4 years old and 6 years old when Rotterdam was bombed and the war became real. […]
It’s Time to Grow Your Monthly Donor Program
Growing a monthly donor program is a drip-by-drip, bit-by-bit approach. That’s why January is such a great month to go for it. But there are two important things to bear in mind. First, I recommend creating a monthly-only page. When you’re trying to drive donors to give monthly, it must be very easy to find […]
If You Let ‘Bean Counters’ Call the Shots, Your Sustainer Program Could Suffer
… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program. … You’d think the tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization. Well, unfortunately, that’s not always the case. Sometimes, it’s the “financial […]
Top Characteristics Needed to Successfully Run a Nonprofit Sustainer Program
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time. So, when I mentioned this at a recent conference, […]
8 Reasons to Start a Nonprofit Monthly Giving Program NOW
One of the key annual fundraising strategies I recommend you add (or rev up) this year is monthly giving. It’s one of the best ways I know to move the needle in improving your mid-level giving program, and to also serve as a pipeline to acquire new donors, upgrade current donors, and influence major and legacy giving. To […]
