Find a Way to Address a Monthly Donor’s Hesitation
At this time, many people are looking to find out when they can possibly get vaccinated against COVID-19. I live on Cape Cod, an area with many older residents — many who have been struggling. Many of these older residents do not have access to the internet, so registration online is difficult. They do have […]
A Monthly Giving How-To: Ask Why
Let’s face it–just because you, as a fundraiser, send emails and/or letters to a donor asking them to give monthly, it may not work right away. It might require several calls and emails. It may require some additional ammunition. If you have at least one monthly donor, you have that ammunition. You have at least […]
Monthly Donors Give More Than One-Time Donors
The M+R Benchmarks research has always been one of my favorite studies, and often one of the very few go-to statistics on monthly giving trends. That’s why I’m really excited that the “2020 M+R Benchmarks Study“ is here. It’s very interactive, so you can find the most amazing trends in all things digitally. The M+R Benchmarks studies […]
Small Monthly Giving Changes Are Becoming Big Winners
As you know I’ve been advocating for a while now to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way or you may be hesitant. (For some reason […]
Should You Thank Monthly Donors Who Make an Extra Gift?
You’ve most likely read that giving days/year-end/holidays are a really good time to ask your monthly donors for an extra gift. It’s true, especially with that special personal touch. But that brings up the next question: Should you send a thank-you letter to your monthly donors for that extra gift? You’re most likely not sending […]
How Can You Find a Good Name for Your Monthly Donor Program?
This is one of those recurring questions I get whenever I present on monthly giving, so it may be time to address it again. Organizations often “agonize” about the name for a monthly giving program. Many are holding up the launch of it. Do yourself a favor: Don’t delay. You can always recognize donors later! […]
How Small Recurring Gifts Lead to the Ultimate Gift
If you have some monthly donors now, congratulations. Please allow me to share some recent statistics with you on why these small recurring donors are so powerful: Average monthly gift between $24 and $36, that’s between $288 and $432 a year! Typical way monthly donors pay: 80% credit card, 10% EFT/ACH, 10% other (PayPal and […]
Monthly Giving: Think Long Term With a Little Short Term Work!
A received a very excited call from a client: “We got several monthly donors from the tick box on the special appeal! But how do I now report this? Our finance folks want to attribute this for the calendar year only. Help?” I congratulated her and then advised her that even though there’s no end […]
Grow Your Monthly Donors in 2 Steps
As more organizations start monthly donor programs, it’s imperative to take these two steps to grow your monthly donors. And they’re much easier than you think! You’re probably already doing a lot of it, but you’ve not yet thought about it with your monthly donor hat on. The First Step to grow your monthly donor program […]
What I Learned About Monthly Giving on My First Uber Ride
I have a confession to make: until this week, I had not yet used Uber. As a woman often traveling by myself, I’ve always felt it a bit unnerving to get into some stranger’s unmarked car. But when I was in Dallas recently, I had to try Uber as that’s what the hotel offered as […]
