Can You Have Multiple Monthly Donor Programs?
A colleague of mine recently asked me, “Can you have multiple monthly donor programs?” She and I both work with an organization that has multiple monthly donor programs, with the total revenue making up about 60% of all giving. This question is especially relevant when it comes to unrestricted versus restricted gifts. As may you know, […]
Ask A Nonprofit Expert – Answers To 7 Questions About Starting A Monthly Donor Program NOW
As a follow up to the recent free webinar ‘7 Reasons why you should start a monthly donor program NOW’, we’re happy to share the answers to some of the questions we didn’t have a chance to answer during the webinar. These are very short answers of course. But feel free to contact me at […]
How to Improve Your Online & Monthly Giving Donation Processes
I just bought my 2021-day runner filler. Yes, I’m still one of the ‘old fashioned’ people who uses a paper planner. It just helps me get organized during chaos and writing things down helps me remember! I sure hope that next year will bring some more travel again. Because that’s what I love the most. […]
3 Case Studies That Prove That Nonprofit Direct Mail Still Works In 2019
I grew up with and in direct mail. I was fortunate to work at Reader’s Digest (RD) in Amsterdam right after college and it really shaped the rest of my career. I’ve always loved direct mail because you can measure results, but nothing beats seeing the boxes and boxes filled with responses coming back. I […]
4 Things to Consider When Setting a Monthly Donor Goal
At the recent Bridge pre-conference sustainer workshop I co-hosted, one of the attendees asked this question: “What is a realistic goal for monthly donor percentage as a percent of active donors?” Let me explain why there’s no one good answer to this other than that the current typical nonprofit has between 5% to 30% of […]
Why it Pays for Nonprofits to Encourage ACH/EFT Donations
This article was written by Michael W. Kahn and posted by Nacha on July 18, 2019. It’s a nonprofit no-brainer: Encourage recurring donations through ACH/EFT. “Those organizations that have been doing this, that started with EFT early on, they get it,” said Erica Waasdorp, founder and president of the fundraising consulting firm A Direct […]
Top Characteristics Needed to Successfully Run a Nonprofit Sustainer Program
You’ve heard me say this before: ”Assign a driver!”—if you’re serious about growing your nonprofit sustainer program. Just one driver who pulls it all together and who makes sure the car keeps running and is being maintained to keep on running for a very long time. So, when I mentioned this at a recent conference, […]
How to Use the Power of the Phone in Your Fundraising Strategy
These days, there’s so much interest in new channels and the latest next “new shiny thing,” but did you know that there’s one medium you use everyday that has evolved tremendously over the past few years? That medium (the one that you’re holding in your hand right now or the one that’s very nearby!) is […]
Are You a Monthly Donor Yet?
At a workshop last week, I asked the question: “Are you giving monthly to your own organization?” I was expecting everybody’s hand to go up. But boy, was I unpleasantly surprised! Out of the 52 people in the room, only eight people raised their hand. Fortunately, a few days later at another presentation, it was […]
7 Tips to Create a Wildly Profitable Monthly Giving Program
Monthly giving is a huge untapped revenue source for so many nonprofits. I am still trying to wrap my head around the vast potential monthly donors offer. If you have 300 monthly donors – just how much overall revenue would these 300 lovely people be contributing to your cause each year? Let’s run the numbers: […]
