How can workplace and monthly donors play nice?

Posted by on Jul 6, 2016 in Recurring giving |

At a recent webinar, two people asked me the question: How do I integrate monthly giving with my workplace giving campaign: those individuals who have designated us and we receive a small amount through their pay check every pay period. My answer is: If you’d like, you can recognize them as monthly donors and tell the donors this either upfront before they decide to support you through their pay check or you can tell them afterwards. BUT,...

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How to Convert ‘One-time’ Donors to Monthly Donors …

Posted by on Dec 28, 2015 in Recurring giving |

As you’re wrapping up the year, consider starting the new year fresh with a bigger focus on monthly giving. You have nothing to lose and everything to gain! Is this you? You’ve just brought on a number of new donors. With Giving Tuesday, perhaps a few targeted crowd funding appeals, through your facebook donate button and of course directed to your site through your holiday appeal. Most of these donors could be and stay one-time...

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Asking for monthly donors in the mail

Posted by on May 27, 2015 in Annual appeals, Recurring giving |

Yes, it’s absolutely true. You really can generate new monthly donors by using direct mail. Just remember two things: 1. Ask the right donors 2. Ask the right way So who are the right donors, you might ask. They are donors who just gave! They can be existing donors, but even new donors who just gave for the first time. They are also donors who gave less than $100. They are not your big check writers. It’s crucial to get them to...

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