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8 Reasons to Start a Nonprofit Monthly Giving Program NOW

One of the key annual fundraising strategies I recommend you add (or rev up) this year is monthly giving. It’s one of the best ways I know to move the needle in improving your mid-level giving program, and to also serve as a pipeline to acquire new donors, upgrade current donors, and influence major and legacy giving. To […]

What to Do When Your Monthly Donors Click and Leave?

This problem doesn’t just occur with monthly donors, but with all donors. That last step, finishing the donation is the key. But often, the donor clicks through. They’re ready to make a gift, but for some mysterious reason, they leave. They never finish the donation. What can you do? Should you just let that donor […]

3 Crucial Steps to Converting Rage Donors to Long-Term Supporters (and 3 Bonus Steps)

You’ve probably heard about the latest trend in donors, called rage donors. In a way, these have been around for years, but they used to be called “disaster donors.” Donors were often called “episodic” donors. Donors who only give at the moment of disaster, at the moment of “rage,” when something is really “hot” in […]

Should You Ask Your Monthly Donors to Create an Account or Login?

As you may know by now, when it comes to monthly giving, I’m all about making things easy and simple for both monthly donors and the organizations. So when I start working with an organization on growing their number of monthly donors, we first look at the online donation forms to see what’s already in […]

That Dreaded Credit Card Fraud Alert

There it was: a text and an email message from my credit card company. Someone was trying to use my card in a different state! I had traveled there the week before and stopped at one of those travel plazas to fill up my car. Maybe that’s where it happened. How on earth somebody got […]

When Monthly Donors Want More…

Donors are fascinating people; and monthly donors, at times, even more so. If you’ve been following me for a while, you’ll know that one of my recommendations is to invite your monthly donors to events. Some may wish to attend, and, even if they don’t come, it will make them feel special. But at times, […]

Can You Ask College Alumni to Become Monthly Donors?

It’s graduation time! It makes me think back of our boys graduating from college, who are now college alumni. Our youngest son went to Cape Cod Community College for the first two years and then graduated from Belmont University in Nashville. It’s a great campus, a terrific school and a great city to live in […]

What Do Monthly Donors Really Think About Giving?

As you may know, Penelope Burk does some tremendous research on donors thinking and behavior. From her 2017 report, I was particularly pleased to see the tremendous move from donors with the focus on monthly giving, especially for younger donors. I reported on this before. As a follow up, Penelope recently wrote a blog about […]

2018 M&R Study: Monthly Giving Revenue Up 40 Percent

I may have mentioned before that there really are not that many trend statistics tracking monthly giving revenue. For individual organizations, there are some wonderful analytics companies to look at trends and compare against their other clients, but that information is not publicly available. The only available stats I know of are: For small organizations (raising […]

What’s Your Measuring Stick for Monthly Donor Success?

I’m currently working on the analysis for a big national organization’s sustainer direct mail campaigns. One of the things we needed to settle on first was what they thought was important in measuring their monthly donor success. As you know, monthly gifts are typically small. So, if you only look at the first monthly gifts […]