What Would St. Nick Say?

Posted by on Dec 10, 2017 in NonProfit Pro Today, Recurring giving |

St. Nick (or Sinterklaas as we called him) was part of my tradition growing up in Holland. Dec. 5 was when we received our gifts as kids. The night before, we’d put our shoe with some straw and carrots for St. Nick’s white horse in the corner of our living room. And he and his little helper black Pete would come and drop our gifts near our shoes. Here are two links to the explanation of this tradition. here or here. As we got older, we’d draw...

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What’s Your Techie’s Answer When It Comes to Monthly Donors?

Posted by on Oct 31, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

F I typically write posts that are aimed at any-sized organization. Today’s piece is initially more aimed at large organizations. Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies.” (Note: I absolutely mean this in the...

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When Is Not a Good Time to Upgrade a Monthly Donor?

Posted by on Aug 1, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted by NonProfitPRO Today on July 24, 2017 I’ve been a monthly donor for many years. Two years ago, I did a little experiment: I joined 20 organizations to see what they would do (10 small and 10 large organizations). I wanted to experience their “thank you” process, their subsequent communication stream, tax letters, emails, lapsed recapture (if any) and upgrade process. One of those organizations is a huge national organization....

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The best time to upgrade your monthly donors is NOW!

Posted by on Mar 24, 2015 in Annual appeals, Recurring giving |

  One of my clients recently asked me what’s the best time to upgrade monthly donors. The answer is, as soon as possible, but not too soon! If you have had a program for a few years and you’ve never upgraded your monthly donors, NOW is the time because you’re long overdue. If you just started your monthly donor program in the past year and you’re thinking of upgrading, be cautious. I know of organizations that are...

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