10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

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Top 3 Take-aways from Ring, Ring, Retention Tool Session at Bridge…

Posted by on Jul 14, 2015 in Annual appeals, Case Studies, Recurring giving |

Here are the Top 3 take-aways from Ring, Ring, what’s that retention tool doing in my living room? session At the recent Bridge Conference, held in Washington DC National Harbor, I presented a session with Nick Stavarz, Synergy and Anna Averling of the American Bible Society on the use of the phone in improving donor retention. Here are the top 3 take-aways from this session: 1. Telemarketing is one of the most successful and versatile tools in...

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The Top 6 Reasons why that Phone Call is coming into your Living Room…

Posted by on Oct 8, 2014 in Recurring giving |

For some this may be a bit controversial, but I think it’s time it’s written: Why is that phone call coming into your living room? Because TELEMARKETING WORKS!! Especially when it comes to generating new monthly donors or reactivating lapsed donors or upgrading monthly donors, it’s an absolute MUST to include telemarketing into your communications plan. Here are the top 6 reasons why: 1. Your donors LOVE to hear from you! 2....

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You can build a monthly giving program with limited resources

Posted by on May 10, 2014 in Recurring giving |

This past week I had the pleasure of presenting a webinar for Pamela Grow’s Simple Development System members. I’m very grateful to Pam as she introduced me to webinars a little over a year ago! Since then, I’ve joined the subject matter expert team of Charity How To and I am having a lot of fun teaching organizations how they can get started and grow a monthly giving program with very limited resources. A couple of key pieces...

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Proof that you must continue to love your monthly donors…

Posted by on Apr 5, 2014 in Case Studies, Recurring giving |

You may have read Pamela’s recent post, called The Dark side of nonprofit monthly giving. Pamela Grow and Joe Garecht are two colleagues of mine who are tremendous advocates for monthly giving… In fact, I’ll be presenting a webinar as part of their monthly giving e-course soon. Thank you! It’s still absolutely astounding to me to see how even large organizations are struggling with this ‘no-brainer retention...

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