How Can You Create a Memorable Monthly Donor Journey?

Posted by on Jul 8, 2017 in Recurring giving |

Originally posted on The Eight Principles Last year, I attended a workshop at the International Fundraising Congress in Noordwijkerhout, the Netherlands, about creating memorable donor journeys. I really enjoyed the session and I was looking forward to implementing it with some of my clients, especially focused on monthly donors. So, over the past two months, I worked with a client mapping out their monthly donor journey. This religious...

Read More

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Posted by on Jul 8, 2017 in Recurring giving |

Posted on June 15, 2017 by ngEngage In the second installment of the Blackbaud Institute’s Sustainers in Focus series—research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program—Best Practice # 1 was to ask new donors to give on a monthly basis. Monthly giving almost sounds too good to be true, doesn’t it? Why on earth would a donor who has no relationship with you yet trust your organization...

Read More

Should You Invest in Account Updater for Monthly Donors?

Posted by on Jul 8, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted on NonProfitPro Today, June 26, 2017 Last week, I wrote about those “pesky” monthly credit card donors whose card expired or changes all the time. The good news is that there is a solution that you can implement for very little money. It works in the back-end and is able to find updated information for some 15 to 25 percent of your cards. That’s 15 to 25 percent of donors you do not have to contact–the...

Read More

What Can You Do If Your Monthly Donors’ Payments Are Not Coming In?

Posted by on Jun 28, 2017 in NonProfit Pro Today, Recurring giving, Uncategorized |

Originally posted on NonProfitPRO Today, June 19, 2017 Two weeks ago, I was checking my credit card statement and noticed several iTunes charges on it. The charges were going up in value. Believe it or not, I don’t have an iTunes account, so that was an immediate flag. I called the credit card company right away to dispute the charges. They, of course, canceled my card and sent me a new card. I’ve used this card for multiple monthly...

Read More

3 biggest reasons to jump on the monthly donor bandwagon

Posted by on Jun 14, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

This article was written for Nonprofit Pro and was first published in the April Nonprofit Pro Magazine and later on Nonprofit Pro Today. I’m a total convert on the topic of monthly donors. I’ve seen its power and how it has kept an organization going after a major disaster. I’ve seen how it generates 50 percent of an organization’s revenue. I’ve seen that even small tweaks to organizations’ communications can make a difference. The good news is...

Read More

4 Places to Spotlight your Monthly Donor Program…

Posted by on Jun 10, 2017 in Donor Perfect, Recurring giving |

This post was written for and first published on the Donor Perfect Blog In the recent Donor Perfect webinar Growing Your Monthly Donor Program Without Breaking the Bank, one of the attendees asked this question: what percentage of donors can I expect to give monthly? The answer is: It depends! I see organizations that have 5% of their donors give monthly, I also have clients who have 20 to 40% of their donors give monthly. The reality is that...

Read More

How long does it take to set up a monthly donor program from soup to nuts?

Posted by on Jun 6, 2017 in Charity How To, Recurring giving |

This post was written for and first posted at Charity How To The answer is: if you focus on it, you should be able to be up and running within a week. I realize that development people in small to mid-size organizations especially are always pulled in multiple directions and distractions are easy. That’s why I recommend you don’t launch the program until you have thought through and put in place the basics. But with a little bit of focus that...

Read More

How many monthly donors can you expect?

Posted by on Jun 4, 2017 in NonProfit Pro Today, Recurring giving |

This was first published on Nonprofit Pro How many monthly donors can you expect? That was one of the questions someone asked of me after a recent webinar. That is the $64 million question, isn’t it? The answer may surprise you, because it differs by organization size and organization’s motivation to grow its monthly donors. For example, I was speaking with a group the other day, and they have less than 300 donors to work with. They set a goal...

Read More

When Should You Give Up on a Lapsed Monthly Donor?

Posted by on May 30, 2017 in Recurring giving |

 posted April 27, 2017 NonProfit PRO Today And the answer is: NOT ANYTIME SOON! A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back. In the next two months, only two organizations picked up the phone and called me! The rest sent me emails and left it at...

Read More

The Best Response When a Monthly Donor Calls to Cancel

Posted by on May 24, 2017 in NonProfit Pro Today, Recurring giving |

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way. Bloomerang’s Steven Shattuck posted an article on his experience canceling as a monthly donor. So, let’s provide you with the best response when this happens at your organization. This requires you to get all of the people answering the phones at your organization in a room for a few...

Read More

Should you convert members to monthly donors?

Posted by on Apr 15, 2017 in Case Studies, Recurring giving |

This post was written for and published at Nonprofit Pro. Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country. They realized several years ago that moving regular members to monthly donors had several major advantages: • Members who give automatically through their...

Read More

Treat your monthly donor as your best friend …

Posted by on Apr 3, 2017 in Recurring giving |

If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years. That’s great news, isn’t it? If you treat your monthly donors like your best friends, the news will get even better! Because these “small” donors...

Read More

The Top 2 Must-Dos for Monthly Donors…

Posted by on Mar 26, 2017 in Recurring giving |

This post was recently featured in Nonprofit Pro In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times. Well, here’s your number one must-do when it comes to bringing in new monthly donors: Must-Do No. 1: You must ASK for it As...

Read More

What’s the best amount to ask for in monthly giving?

Posted by on Mar 18, 2017 in Recurring giving |

This week’s #MonthlyDonorMonday tip is focused on the best amount to ask for in monthly giving. One of the attendees of my webinar last week sent me a follow up question and I know it comes up a lot. What’s the best amount to ask for in monthly giving can really be broken into two additional questions: Should you ask for odd or even amount?  For example; does $9 work better than $10? What’s the lowest amount you can ask for?...

Read More

3 Tips for Creating Monthly Donor Promises

Posted by on Mar 11, 2017 in Recurring giving |

This post was written for and published by Nonprofit Pro.  One of the first things I recommend when you’re starting to work on growing your monthly donor program is to create the “promises” you’ll make to the monthly donors when they join. What will you send them? How are you planning to recognize them? So let’s begin with the end in mind. Think through the thank you opportunities then decide what you’ll tell them and what you’ll keep as a...

Read More

To ask for one-time gifts or monthly gifts… That’s the question!

Posted by on Mar 5, 2017 in Recurring giving |

This post first appeared on the Donor Perfect blog. Many nonprofits struggle with the decision to make the move and ask for monthly gifts. Here’s what I hear from organizations when I ask them about their monthly donor program: “I need one time gifts.” “I can’t focus on monthly gifts right now. They’re too small to concern myself with.” “I only have so little time. Why would I worry about small donors?” “It’s all about the net and monthly...

Read More

Are you following #MonthlyDonorMonday?

Posted by on Jan 16, 2017 in Recurring giving |

A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. You can see what other organizations are doing. You can create a monthly donor page. You can start working on a monthly donor plan.  You...

Read More

THE # 1 Fundamental of Monthly giving

Posted by on Jan 9, 2017 in Recurring giving, Speaking |

This post was written for Charity How To  and can be read here  I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier.  More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board.  With just a little bit of training, you too can start your monthly donor program and grow that sustainable revenue you need to...

Read More

Why Segmenting Your Sustaining Donors Is Crucial for Growth

Posted by on Oct 17, 2016 in Annual appeals, Recurring giving |

This post was written for and published by Bloomerang  More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The answer is a resounding: YES, YES, YES! If you don’t, you’re missing out. The typical small shop that I have...

Read More

Monthly donors, your ‘insurance policy’ during disasters

Posted by on Oct 10, 2016 in Annual appeals, Recurring giving |

As part of the country is cleaning up after Hurricane Matthew and others are bracing themselves for it, I was thinking about disasters and the tremendous impact on fundraising, especially in prime giving season. For example, if you’re local, based in Florida, Georgia or South Carolina and your donors have to evacuate in the middle of your busy appeal season, that will definitely have an impact! Just think back what happened with Katrina...

Read More

Monthly giving Pop-ups and Do-nots

Posted by on Sep 21, 2016 in Case Studies, Recurring giving |

This blog was written for and published by Pamela Grow at Simple Development Systems  Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently asked her about Monthly giving pop-ups and how they work (or do not work) and what the negative or positive impact could...

Read More

Interview with Mazarine Treyz for Nonprofit Leadership Summit

Posted by on Sep 6, 2016 in Recurring giving, Speaking |

This was also published as part of an interview for the Nonprofit Leadership Summit.  MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Erica Waasdorp, who wrote Monthly Giving: The Sleeping Giant, and who is also the president of A Direct Solution. She will be teaching at our Nonprofit Leadership Summit. Erica, can you give some people an idea of the kind of monthly...

Read More

Monthly (Recurring) Gifts are the future, here and now!

Posted by on Jun 7, 2016 in Recurring giving |

You’ve heard me talking about monthly recurring gift programs and their importance on the long-term retention of your donors. Not to mention how much money you’ll raise! Fundraisers are often blown by away if I mention some numbers, just 300 monthly donors can bring in almost $100,000 a year for your organization. What’s not to like about that? So, if you are not already looking at implementing a program for your organization,...

Read More

Case study: Who is responsible for YOUR monthly giving program?

Posted by on Apr 19, 2016 in Annual appeals, Case Studies, Recurring giving |

If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but it’s absolutely ESSENTIAL that one person oversees all of the moving parts and is held accountable. That sounds like a huge...

Read More

Can you convert an angry donor to give monthly?

Posted by on Mar 8, 2016 in Recurring giving, Uncategorized |

Let me repeat that question again: Can you convert an angry donor to give monthly? YES, you can! And here’s why! A donor who is angry and picks up the phone, cares enough about your organization to let you know that something is bothering him or her. So, if you treat the donor the right way, you may be able to convert him or her to give monthly. Most donors call to complain about the number of times you send them something in the mail....

Read More

What’s the best time of year to ask for monthly donations?

Posted by on Jan 25, 2016 in Recurring giving, Uncategorized |

The best time of year to ask for monthly donations is NOW!  If you’re serious about generating sustainable revenue for your organization that is! January is a great month to start. You have all these wonderful new donors you brought on over the holidays. So how do you start? Simply start by adding the “make it monthly” or “make it recurring” to your online donation page. If you don’t ask, you’re not...

Read More

The Two Biggest Monthly Giving Mistakes Nonprofits Make

Posted by on Sep 14, 2015 in Case Studies, Recurring giving |

This was published as a guest blog for  AndrewOlsenCFRE  who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below:   “I see nonprofits make two major mistakes that really prevent them...

Read More

Complete Monthly Giving Starter Check List

Posted by on Sep 7, 2015 in Recurring giving |

This post was written as a guest blog for DonorPerfect If you’re like other nonprofits, six out of ten donors who gave to your organization last year won’t give this year. A monthly giving program is a proven effective solution for retaining donors. Here’s a checklist of steps for you to follow (explained in greater detail in the Monthly Giving Starter Kit) to help you start and maintain a successful monthly giving program. Discover how much...

Read More

Monthly Giving: An Interview with Nancy Schwartz, part 2

Posted by on Aug 31, 2015 in Annual appeals, Recurring giving |

Thank you again for Nancy Schwartz who prepared this Interview. To read the whole interview, go here.   I’m thrilled to share more monthly giving mastery with you from my recent interview with leading monthly giving expert Erica Waasdorp. Nancy: Once you have a new monthly donor in the door, what’s the best way to welcome him? Erica: If donor signs up online, make sure you get a warm, appreciative email to him ASAP. Automate that via your...

Read More

Monthly Giving: An interview with Nancy Schwartz

Posted by on Aug 24, 2015 in Annual appeals, Recurring giving |

This came out of an interview by Nancy Schwartz and was posted on Network for Good Marketing Blog. I’m thrilled to share this monthly giving mastery with you, drawn from my fascinating interview with leading monthly giving expert Erica Waasdorp. In her unequaled guidebook, Monthly Giving: The Sleeping Giant, Erica walks you through recurring giving, step by clear-and-doable step. “Historically, U.S. fundraisers have focused on major gifts. I’m...

Read More