Small Monthly Giving Changes Are Becoming Big Winners
As you know, I’ve been advocating for a while to make small changes to your overall fundraising program and to start including monthly giving wherever possible. I know that you simply may not be in the position to go after monthly donors in a big way, or you may be hesitant. (For some reason I’m […]
How Small is The New Great
Some of you may know I’m Dutch, so occasionally, I put on my Dutch hat… Here’s a Dutch expression that pertains to monthly donors especially: “He who does not honor the small, is not worthy of the big”. Sadly, I still come across too many large organizations who poo-poo the impact of a monthly giving […]
