Just a few weeks ago, I presented a workshop in Boston, along side two wonderful nonprofit experts, Kathleen Cummings and Priscilla Deck. The workshop was organized by the Center for Nonprofit Success and the room was filled with representatives from nonprofits from the greater Boston area, who either were Executive Director, the sole Development Director or on the board of their organization. Our interactive session focused on budgeting,...
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Originally posted on NonProfitPRO Today, July 10, 2017 Whenever I do a webinar on monthly donors, I am always happy to follow up to provide answers to questions that may have gone unanswered during the short time we were “webinaring” together. One of the questions that came up was: Is generating monthly donors more difficult for a local nonprofit, compared to a larger national organization? The best answer is: You will not know until you try! While large national organizations typi…
Do Monthly Donors Come Easier to Local or National Organizations?
Originally posted on NonprofitPro Today, July 3, 2017 My husband introduced me to the series, “Lost in Space” many years ago. Growing up in Holland, I had never heard of it, but it’s a wonderful show. (This was before Star Trek, of course.) So, why am I bringing up this series? Because it’s what I think about monthly donors and crowdfunding. Yes, there’s a place for it. It works for many groups and organizations. And there are many companies offering crowdfunding “services and support.”…
Crowdfunding Monthly Donors: Don't Get Them 'Lost in Space'
Originally posted on NonProfitPro Today, June 26, 2017
Last week, I wrote about those “pesky” monthly credit card donors whose card expired or changes all the time. The good news is that there is a solution that you can implement for very little money. It works in the back-end and is able to find updated information for some 15 to 25 percent of your cards. That’s 15 to 25 percent of donors you do not have to contact–the money keeps coming in. Account updater (als…
Should You Invest in Account Updater for Monthly Donors?
What Can You Do If Your Monthly Donors’ Payments Are Not Coming In?
Posted on June 15, 2017 by ngEngage In the second installment of the Blackbaud Institute’s Sustainers in Focus series—research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program—Best Practice # 1 was to ask new donors to give on a monthly basis. Monthly giving almost sounds too good to be true, doesn’t it? Why on earth would a donor who has no relationship with you yet trust your organization enough to give you their credit card number…
Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers
Posted 12 Jun 2017 by Future Fundraising Now If you want to raise a lot more money for your organizations, there are three things you should focus on: 1. Major donors 2. Planned giving 3. Monthly giving Let’s look at #3. It’s probably the biggest deal, and here’s a great post from A Direct Solution with hints from a nonprofit that has converted about 30% of its donors to monthly giving: When Is the Best Time to Ask for a Monthly Gift? Here’s what they do:
Future Fundraising Now: How to recruit an army of monthly donors
First published on NonProfit Pro Today on June 12, 2017 I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time. If you asked me this question four years ago, I would have answered, “Yikes! That’s a tough proposition.” But now, it’s so much easier. Yes, it will…
How to Best Market Monthly Programs to Donors
Originally posted on NonProfit Pro Today, June 5, 2017 Hint: They’re typically already in your donor base. The best monthly donor prospects are donors who currently give you gifts of $100 or less. They are not your big check writers; if they did send you a $100 check, it was probably a stretch gift for them. Instead, monthly donor prospects are donors who can make small gifts more often. They are often on a fixed income. So, here’s what I recommend:
- If your donor base system has…
6 Recommendations for Monthly Donor Prospects
Originally posted on The Eight Principles Last year, I attended a workshop at the International Fundraising Congress in Noordwijkerhout, the Netherlands, about creating memorable donor journeys. I really enjoyed the session and I was looking forward to implementing it with some of my clients, especially focused on monthly donors. So, over the past two months, I worked with a client mapping out their monthly donor journey. This religious organization has a very successful monthly dono…
How Can You Create a Memorable Monthly Donor Journey?
This article was written for Nonprofit Pro and was first published in the April Nonprofit Pro Magazine and later on Nonprofit Pro Today. I’m a total convert on the topic of monthly donors. I’ve seen its power and how it has kept an organization going after a major disaster. I’ve seen how it generates 50 percent of an organization’s revenue. I’ve seen that even small tweaks to organizations’ communications can make a difference. The good news is that fundraisers’ lives h…
3 biggest reasons to jump on the monthly donor bandwagon
- Do Monthly Donors Come Easier to Local or National Organizations?
- How Can You Create a Memorable Monthly Donor Journey?
- 6 Recommendations for Monthly Donor Prospects
- Future Fundraising Now: How to recruit an army of monthly donors
- Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers
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