Monthly Giving Continues to Be Strong Among Older Donors
As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022,” based on a survey of 2,008 donors in the United Kingdom. General economic trends are remarkably similar, so it’s a good […]
The M+R Benchmarks 2022 Are Here: Monthly Giving Up by 24%
One of my favorite statistics were just published: the M+R Benchmarks 2022. Not surprisingly, in the second year of the pandemic with still few in-person events, online giving grew, although not by as much as you’d expect, only 3%. Monthly giving however was the major driver of that growth. It increased by 24%, while one-time revenue […]
Case Study: How a Small Charity Keeps Growing Its Monthly Donor Base
As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they […]
Even a Tiny Gesture Can Make Monthly Donors Feel Special
Recently, I presented at the Faith and Fundraising Conference in Milwaukee for about 400 in-person attendees. It was so wonderful to see people I hadn’t seen in a few years. Everybody had to show either proof of COVID-19 vaccination or a negative test. Attendees indicated how comfortable they were with interacting with others through a small dot […]
Can You Upgrade Your Monthly Donors to Higher Levels?
The smallest deed is better than the grandest intention.” This anonymous quote is yet another example of my theme of the last few weeks: It’s not about the size of the monthly gift amount. It’s about the fact that you’re giving your donors the opportunity to make a difference in an amount they can afford. You […]
What Do You Do When Donor Money Gets Tighter?
As you know, I try to watch international trends carefully as they could give us some clues about what to expect next with giving in the U.S. A great free report to check out is the Donor Pulse Report, published by Enthuse. The latest version is focused on giving around the holidays. Donors are starting to […]
Who Was Daring Enough To Ask for Recurring Gifts During Giving Tuesday?
I’ve been tracking results from the various CRMs and payment platforms to look at Giving Tuesday trends. Overall, more money was raised than on Giving Tuesday 2020. I was, of course, particularly interested in trends in recurring gifts. Most organizations now include the recurring option on their online donation forms, so I’d imagine there was […]
ADRFCO Members Expect Recurring Giving To Grow in Importance in 2022
For a number of years, I have been a member of the Association of Direct Response Fundraising Counsel (ADRFCO), which surveyed its members recently to identify their fundraising forecasts for 2022. These members are actively engaged either as agencies/consultants or as vendor partner providers, supporting nonprofit organizations to strategically develop, execute and analyze their direct marketing […]
Sustainers, from a different angle
At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you too […]
Should You Have a Donor Account for Monthly Gifts?
I love Next After and its tremendous research and experiments. Focused on online giving, donation pages and emails, Next After provides a lot to learn. If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. […]
