Calculating your Monthly Giving Coverage Ratio

Posted by on Mar 31, 2015 in Recurring giving |

Last week I talked about upgrading your monthly donors, a very important part in growing your program. Today I’ll go back to something that’s even more important with any monthly donor program: Retaining your monthly donors. Like anything with fundraising, the rule of thumb is: If you can keep a monthly donor, that’s still cheaper than bringing in a new one. To calculate how you’re doing with your program, we use the...

Read More

Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’

Posted by on Mar 7, 2015 in Recurring giving |

CAPTCHA  means Completely Automated Public Turing Test To Tell Computers and Humans Apart. Captchas are those funny looking characters you see on some web pages before check out or before donating. Basically, they want to make sure the person filling in the form is real. While this is a great idea and essential, Do Not Make The Captcha Too Complicated! This is an example of where the web folks and fundraisers have to get together and get on the...

Read More

Are you serious about your Recurring Giving Program? Part 3.

Posted by on Jan 24, 2015 in Recurring giving |

If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should decide to outsource. This is the third in a series of blog posts addressing each and every one of these areas. In...

Read More

Sustainers are retainers

Posted by on Jul 18, 2014 in Recurring giving |

  I just came back from a conference, attended by some 1,700 people and I’m so excited! There were 4 (yes, four) sessions on monthly giving aka sustainers!! More and more organizations are finding that ‘sustainers are retainers’. Thank you Dan Allenby for this great word cloud. Many donor base systems are adding monthly giving options to make your life as a fundraiser easier. And research is growing. For example:...

Read More

Myth: Once you bring monthly donors on, you’ll lose them…

Posted by on Jun 30, 2014 in Recurring giving |

Happy Fourth of July week! This is a really important myth to debunk as soon as possible. The number one reason why many organizations are now so interested in generating monthly donors is, because they stay with you for years and years and years. I’ve seen research from organizations that have been offering monthly giving programs for over 20 years and they actually have identified donors who are still giving monthly to this very day! Now, if...

Read More