How Do You Track and Record Recurring Gifts?
At a recent list serve, someone asked about how best to track initial and subsequent recurring gifts. There are two ways to do this. Note that your finance/accounting/bookkeeping folks may have a different approach, so it’s important to involve them in any decisions you make about this. As recurring gifts have no end date, so […]
Ask Donors To Consider a Recurring Donor Advised Fund Gift
Donor advised funds are all the craze lately. Now is the time to motivate those donors who want to optimize their tax deductions this year to consider a gift from their donor advised fund. Or, if they don’t have a donor advised fund set up yet, they may wish to consider it. Did you know […]
Why Monthly Giving is Easy!
During the recent Virtual Summit for Nonprofit Changemakers , Ashton Rodenhiser did this wonderful visual overview of what I talked about for 45 minutes. Mind you, she had only heard me speak once before with a different monthly giving focus. It’s truly amazing how she can capture the essence of the session. If nothing else, […]
Give Now, Pay Later
Recently, Cause Vox launched the 2021 Pledge Now, Pay Later Study. It was based upon an online survey amongst 400 American individuals, across a wide range of demographics, including age, education level and income. As you know, I love studies and statistics, especially pertaining to recurring gifts, so I was intrigued. Insight No. 1 of the […]
Fundraising Book Review: ‘Green Green’
I love fundraising book recommendations and, as you probably know by now, I love reading (and writing) fundraising books. So here is a review of the book “Green Green,” published by Civil Sector Press, written by Canadian David Love, who has been raising funds for more than 51 years. Incredible! Congratulations! If you’ve been fundraising for a […]
Should You Have a Donor Account for Monthly Gifts?
I love Next After and its tremendous research and experiments. Focused on online giving, donation pages and emails, Next After provides a lot to learn. If you know that the typical number of people who finish a gift is only 21%, that means 79% do not give, even though they go to your organization’s page to donate. […]
Book Review of Erica Waasdorp’s ‘Monthly Giving Made Easy’
by Jim Eskin I have to start with a confession: I am a monthly giving convert. As a practitioner, I heard a lot about it at the Association for Fundraising Professionals (AFP) and other professional conferences, and my ears perked up. But when I returned to my development shop, I discussed it with the team and, […]
Wake Up, Everybody!
Today I wanted to start your week off with a little music. It’s been a very loooooong year, and as many of you are about to wrap up your fiscal year, you might need some encouragement to keep pushing. Let me share with you one of my all-time favorite songs with you: “Wake Up Everybody.” […]
Identify Potential Monthly Donors Using Data
Donor data has always been important in raising funds for nonprofits. It’s literally your ‘gold.’ It provides you with everything you need to keep track of your donors and know most of what there is to know about them. Especially when it comes to outreach to potential monthly donors. Why is this helpful for outreach to […]
Growing Your Monthly Donors Starts With the Little Things
As I’m sure you can imagine, I receive questions about how best to grow monthly donor programs all the time. One of the first things I do is look at the organization’s website. How easy is it to find the monthly giving option? How easy is it to find the donation page to begin with? […]
