It’s Time to Call Your Organization

Posted by on Nov 6, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

P I just came back from the International Fundraising Congress, which was held last week in Noordwijkerhout, Netherlands. It’s always a great time to visit my family who live near the German and Belgian border in the south. I was able to attend a great session on donor love with Jen Love of Agents of Good and Simon Scriver. I’d heard of them, but now I actually got to meet them—pretty neat! The session includes lots of great tips and examples...

Read More

What Really Motivates Donors to Give Monthly?

Posted by on Oct 24, 2017 in NonProfit Pro Today, Recurring giving |

I’m so excited! I just received “The 2017 Burk Donor Survey Report,” and this year’s study has a huge section on sustainers—comparing this year’s donors’ answers to ones from 2012, when they last had this major focus on monthly gifts. The top reason why donors want to give monthly is because it assures nonprofits of stable funds, immediately followed by: “More convenient for me,” “It reduces cost of fundraising,” “It’s a way to budget my...

Read More

Using Other Sustainers to Invite New Monthly Donors

Posted by on Oct 14, 2017 in NonProfit Pro Today, Recurring giving, Uncategorized |

  We know that video gives a major boost to open and click-through rates online. So, why not use it to your advantage and invite other donors to join your monthly donor program? Look at your current monthly donors—even if you have just five of them. Call them up, and ask them if they’re willing to share why they’re giving monthly. Then ask them if they’d be willing to say this on video. You don’t have to have a huge budget to make a video...

Read More

Can Transactional Donors Become Monthly Donors?

Posted by on Sep 25, 2017 in NonProfit Pro Today, Uncategorized |

Originally posted in NonProfitPro Today on September 5, 2017 First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the ground to help the victims. And, of course, fundraising activities have ramped up. People are literally walking in the...

Read More

Let’s Say ‘No’ to Automatic Sustainer Upgrades

Posted by on Aug 24, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

Previously posted by NonProfitPRO Today on August 14 At the recent Bridge Conference, I enjoyed several wonderful sustainer sessions. During one of those, someone asked about the automatic sustainer upgrade process some nonprofits are apparently using. My hair immediately started standing up straight! What happened to being donor-centric? Automatic sustainer upgrades are really all about the nonprofit, but frankly, if you’re offering this,...

Read More

Have No Fear! Monthly Giving Help Is Near

Posted by on Aug 24, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

Originally posted by NonProfitPRO today on August 21, 2017 Over the past few months, I hope I showed you how monthly giving has become so much easier for nonprofits to organize and then actually start. That’s because so many payment processors and donor bases now have built-in tools to create giving pages, add the recurring/monthly option and capture new monthly donors without a lot of jumping through hoops. Having said this, if you’re still...

Read More

When Is Not a Good Time to Upgrade a Monthly Donor?

Posted by on Aug 1, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted by NonProfitPRO Today on July 24, 2017 I’ve been a monthly donor for many years. Two years ago, I did a little experiment: I joined 20 organizations to see what they would do (10 small and 10 large organizations). I wanted to experience their “thank you” process, their subsequent communication stream, tax letters, emails, lapsed recapture (if any) and upgrade process. One of those organizations is a huge national organization....

Read More

Do Monthly Donors Come Easier to Local or National Organizations?

Posted by on Jul 23, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted on NonProfitPRO Today, July 10, 2017 Whenever I do a webinar on monthly donors, I am always happy to follow up to provide answers to questions that may have gone unanswered during the short time we were “webinaring” together. One of the questions that came up was:  Is generating monthly donors more difficult for a local nonprofit, compared to a larger national organization? The best answer is: You will not know...

Read More

How Can You Create a Memorable Monthly Donor Journey?

Posted by on Jul 8, 2017 in Recurring giving |

Originally posted on The Eight Principles Last year, I attended a workshop at the International Fundraising Congress in Noordwijkerhout, the Netherlands, about creating memorable donor journeys. I really enjoyed the session and I was looking forward to implementing it with some of my clients, especially focused on monthly donors. So, over the past two months, I worked with a client mapping out their monthly donor journey. This religious...

Read More

6 Recommendations for Monthly Donor Prospects

Posted by on Jul 8, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted on NonProfit Pro Today, June 5, 2017 Hint: They’re typically already in your donor base. The best monthly donor prospects are donors who currently give you gifts of $100 or less. They are not your big check writers; if they did send you a $100 check, it was probably a stretch gift for them. Instead, monthly donor prospects are donors who can make small gifts more often. They are often on a fixed income. So, here’s what I...

Read More

Future Fundraising Now: How to recruit an army of monthly donors

Posted by on Jul 8, 2017 in Recurring giving |

Posted 12 Jun 2017 by Future Fundraising Now If you want to raise a lot more money for your organizations, there are three things you should focus on: 1.      Major donors 2.     Planned giving 3.      Monthly giving Let’s look at #3. It’s probably the biggest deal, and here’s a great post from A Direct Solution with hints from a nonprofit that has converted about 30% of its donors to monthly giving: When Is the Best Time to...

Read More

Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Posted by on Jul 8, 2017 in Recurring giving |

Posted on June 15, 2017 by ngEngage In the second installment of the Blackbaud Institute’s Sustainers in Focus series—research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program—Best Practice # 1 was to ask new donors to give on a monthly basis. Monthly giving almost sounds too good to be true, doesn’t it? Why on earth would a donor who has no relationship with you yet trust your organization...

Read More

Should You Invest in Account Updater for Monthly Donors?

Posted by on Jul 8, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted on NonProfitPro Today, June 26, 2017 Last week, I wrote about those “pesky” monthly credit card donors whose card expired or changes all the time. The good news is that there is a solution that you can implement for very little money. It works in the back-end and is able to find updated information for some 15 to 25 percent of your cards. That’s 15 to 25 percent of donors you do not have to contact–the...

Read More

How to Best Market Monthly Programs to Donors

Posted by on Jun 30, 2017 in NonProfit Pro Today, Recurring giving |

First published on NonProfit Pro Today on June 12, 2017 I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time. If you asked me this question four years ago, I would have answered, “Yikes! That’s a tough proposition.” But now,...

Read More

What Can You Do If Your Monthly Donors’ Payments Are Not Coming In?

Posted by on Jun 28, 2017 in NonProfit Pro Today, Recurring giving, Uncategorized |

Originally posted on NonProfitPRO Today, June 19, 2017 Two weeks ago, I was checking my credit card statement and noticed several iTunes charges on it. The charges were going up in value. Believe it or not, I don’t have an iTunes account, so that was an immediate flag. I called the credit card company right away to dispute the charges. They, of course, canceled my card and sent me a new card. I’ve used this card for multiple monthly...

Read More

When Is the Best Time to Ask for a Monthly Gift?

Posted by on Jun 1, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted NonProfit Pro Today When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate. Here are just a few things one organization does that really has helped them grow their program. (They already have some 30 percent of their donors give monthly.) • Every September, they take over the homepage with a direct link to...

Read More

When Should You Give Up on a Lapsed Monthly Donor?

Posted by on May 30, 2017 in Recurring giving |

 posted April 27, 2017 NonProfit PRO Today And the answer is: NOT ANYTIME SOON! A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back. In the next two months, only two organizations picked up the phone and called me! The rest sent me emails and left it at...

Read More

The Best Response When a Monthly Donor Calls to Cancel

Posted by on May 24, 2017 in NonProfit Pro Today, Recurring giving |

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way. Bloomerang’s Steven Shattuck posted an article on his experience canceling as a monthly donor. So, let’s provide you with the best response when this happens at your organization. This requires you to get all of the people answering the phones at your organization in a room for a few...

Read More

Monthly Donor Acquisition Made Easy

Posted by on Apr 7, 2015 in Recurring giving |

By now, I trust you’re convinced that you must truly get going on generating monthly donors. Here are three simple tips to get started: 1. Ask your donors to join Is it really that simple? Yes, it is. If you ask them, they will come. How else are donors going to know that you have a program and you’d like them to join this really convenient way to support your mission? 2. Make it easy to find Occasionally, an organization calls me...

Read More

Calculating your Monthly Giving Coverage Ratio

Posted by on Mar 31, 2015 in Recurring giving |

Last week I talked about upgrading your monthly donors, a very important part in growing your program. Today I’ll go back to something that’s even more important with any monthly donor program: Retaining your monthly donors. Like anything with fundraising, the rule of thumb is: If you can keep a monthly donor, that’s still cheaper than bringing in a new one. To calculate how you’re doing with your program, we use the...

Read More

6 Tips to Awaken the Sleeping Giants in your donor database: Monthly Donors

Posted by on Sep 20, 2014 in Recurring giving |

This post was posted as a guest post for Litltle Green Light:  6 tips to awaken the sleeping giants in your donor database: Monthly donors Here’s the full post: According to Erica, “it truly is possible to start and grow a program with even a small staff in a very short period of time, as long as you keep these six tips in mind.” 1. Commit Building a monthly giving program is definitely a long-term investment. This isn’t a...

Read More

You can build a monthly giving program with limited resources

Posted by on May 10, 2014 in Recurring giving |

This past week I had the pleasure of presenting a webinar for Pamela Grow’s Simple Development System members. I’m very grateful to Pam as she introduced me to webinars a little over a year ago! Since then, I’ve joined the subject matter expert team of Charity How To and I am having a lot of fun teaching organizations how they can get started and grow a monthly giving program with very limited resources. A couple of key pieces...

Read More

New Donors Do Join Monthly Giving Programs! You should test it sometime!

Posted by on Apr 21, 2014 in Recurring giving |

Another  Monthly Giving myth debunked   a guest post for Wild Woman Fundraising Monthly  Giving is probably the one fundraising program surrounded by the highest number  of myths. All of these myths are used as reasons NOT to start… Well, if  it were my nonprofit organization, I’d RUN (not walk) to get started with  monthly giving! The impact on retention is HUGE! And who doesn’t want to  increase their retention rate? So, if  you’re still...

Read More