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4 Common Recurring Gift Bloopers

photo by pixabay

It’s that time of year again. The holidays are near and the year-end giving crunch is on. GivingTuesday results are in. Were you up? Were you down? The year-end emails are scheduled or close to being ready to be scheduled. Plans for calendar year 2024 are pretty much final as well. You’re doing great! But could you […]

3 Recurring Giving Predictions for 2023

Predictions for 2023

A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023: 1. Offering Donors the Easiest Way to Give The No. 1 reason why monthly donors give is because they want to help, so it’s up to you to […]

Recurring Gifts Rocked It on Giving Tuesday

Giving Tuesday

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total. Wow. If you rocked the results for your Giving Tuesday campaign, congratulations. If you didn’t, there’s always next year and end of year. If you don’t ask, you’re certainly not going to get it. […]

10 Things I Learned From 30 Years in Sustainer Giving, Part 4

long-term

I’ve shared six of my top sustainer giving lessons so far. Today, I’ll get to the heart of sustainer giving, and probably the hardest lessons for nonprofit leadership. 7. Be Patient and Think Long-Term If you talk to those organizations that are most successful with sustainer giving, they all have a long-term focus. I know […]

How to Ask for an Extra Gift From Your Monthly Donors

Extra Gift

One of my copywriter friends asked me: “Do you have a recommendation for how much to ask a monthly donor, when sending them a year-end appeal asking them to make a special year-end gift? I’m wondering if the right amount to ask the donor is the amount they give monthly?” As you’re getting ready for […]

New Mastercard Regulations Could Harm Recurring Gifts Unless You Take Action Now

Mastercard

You may or may not yet have heard about this. Some of the communication from Mastercard may have gone to your donor base CRM, your payment processor or your finance department. In June, Mastercard introduced new guidelines with specific rules for all subscription payments, which nonprofit recurring gifts currently fall under in Mastercard’s definitions. These […]

Monthly Giving Continues to Be Strong Among Older Donors

older donors

As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022,” based on a survey of 2,008 donors in the United Kingdom. General economic trends are remarkably similar, so it’s a good […]

Which Giving Frequencies Should Your Nonprofit Provide?

frequencies

I love it when CRMs and payment providers churn through their data to show trends, especially when it comes to recurring giving. There simply isn’t enough yet (in my view). That’s why I was excited to read the most recent “The State of Modern Philanthropy 2022” from Classy. One of the key messages from the report is to give […]

Number of Sustainers Grew 44% in Last Five Years

Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. You can find the key findings here. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021. Here […]

Case Study: How a Small Charity Keeps Growing Its Monthly Donor Base

As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they […]