Number of Sustainers Grew 44% in Last Five Years
Spring is always an exciting time as sustainer statistics are rolling in. The most recent Blackbaud Target Analytics donorCentrics Sustainer Summit was held earlier this year. You can find the key findings here. The study is based upon 36 big organizations that provided data for their July through June fiscal years from 2017 through 2021. Here […]
What If Checks Were Going Away?
As a Dutch native and international fundraiser, who grew up with a central banking system, automatic payments and payment forms called acceptgiros, I’ve been following some recent payment trends. In the next few years, the Netherlands and several other European countries are planning to do away with acceptgiros, which are somewhat equivalent to checks. The Netherlands […]
How Can You Better Understand Your Donors?
As you know I’m focused on working with nonprofits to help them grow their individual donors and monthly donors to higher levels. That’s why I’m always on the lookout for new statistics and trends in giving, especially for those groups. Needless to say, when I heard about a wonderful new study from Neon One, called “Donors: Understanding […]
Even a Tiny Gesture Can Make Monthly Donors Feel Special
Recently, I presented at the Faith and Fundraising Conference in Milwaukee for about 400 in-person attendees. It was so wonderful to see people I hadn’t seen in a few years. Everybody had to show either proof of COVID-19 vaccination or a negative test. Attendees indicated how comfortable they were with interacting with others through a small dot […]
5 Ways In Which Sustainers Differ From Subscribers
There have been several discussions about subscription giving and sustainers. In my view, some aspects absolutely apply, but not all of them. First, let me tell you that I have a subscription background. I organized the loyalty condensed book program at Reader’s Digest in Amsterdam. I had to calculate conversion rates and specifically how many […]
What Do You Do When Donor Money Gets Tighter?
As you know, I try to watch international trends carefully as they could give us some clues about what to expect next with giving in the U.S. A great free report to check out is the Donor Pulse Report, published by Enthuse. The latest version is focused on giving around the holidays. Donors are starting to […]
Can Recurring Giving Really Be That Simple?
Last month, I saw the greatest T-shirt, that said: Hold on. Let me overthink this. We fundraisers tend to overthink things. I’m not totally sure why, but fact is that we do. Maybe because we think that if it sounds too simple, it just can’t be true. That’s why I wanted to share a few […]
Sustainers, from a different angle
At the end of September, DMAW organized its first Sustainer Week. It consisted of a session every day, totally focused on sustainers (of course), from a different angle. As someone who is totally committed to recurring giving, I’m really excited about the DMAW and the education committees with such a sustainer-focused approach. If you too […]
Are There Links Among Donor Budgets, DAF Gifts and Recurring Giving?
Did you know that Americans who include monetary charitable giving in their annual budget gave nearly seven times, on average, than those who do not budget at all? That’s the outcome of the online survey of more than 2,000 U.S. adults conducted by The Harris Poll on behalf of Vanguard Charitable, a nonprofit that administers donor-advised funds (DAFs). […]
Why Donor Testimonials are Important
Whether you want to call it social proof, a testimonial — it doesn’t really matter. Donor’s love hearing from other donors. It helps give them that “extra” little push or nudge if you will. This works in major gift fundraising. This works in general fundraising. It especially works with recurring giving. If someone tells why they’re […]
