How to Ask for Monthly Gifts at Your Gala Event

Posted by on Feb 3, 2018 in Case Studies, General Interest, NonProfit Pro Today, Recurring giving |

A colleague consultant asked me this question last week, and I was discussing this very same thing with another organization myself. Great timing! A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. It’s a fancy event—heavy hors d’oeuvres, silent and live auction, including a “fund-a-need” focused on something they need for their program. Donors typically pay $100 to $150 for a...

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Nothing Is Impossible If You Just Believe

Posted by on Dec 2, 2017 in NonProfit Pro Today, Recurring giving |

  Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is always a lot of fun. It’s so wonderful to see the little kids and adults enjoy themselves. The tree lighting is followed...

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Warning: Minimal Stress Involved

Posted by on Nov 26, 2017 in NonProfit Pro Today, Recurring giving |

Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right. You’re pushing board members to commit to calling at least a few donors to say “thank you.” Some have said they’d be willing to come in and write personal notes on some of your appeal letters. And it all has to drop by Thanksgiving!...

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3 biggest reasons to jump on the monthly donor bandwagon

Posted by on Jun 14, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

This article was written for Nonprofit Pro and was first published in the April Nonprofit Pro Magazine and later on Nonprofit Pro Today. I’m a total convert on the topic of monthly donors. I’ve seen its power and how it has kept an organization going after a major disaster. I’ve seen how it generates 50 percent of an organization’s revenue. I’ve seen that even small tweaks to organizations’ communications can make a difference. The good news is...

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The Best Response When a Monthly Donor Calls to Cancel

Posted by on May 24, 2017 in NonProfit Pro Today, Recurring giving |

A monthly donor calling up to cancel is a dreaded call for any organization. It’s something nobody wants to hear. But it’s important to respond in the right way. Bloomerang’s Steven Shattuck posted an article on his experience canceling as a monthly donor. So, let’s provide you with the best response when this happens at your organization. This requires you to get all of the people answering the phones at your organization in a room for a few...

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The Two Biggest Monthly Giving Mistakes Nonprofits Make

Posted by on Sep 14, 2015 in Case Studies, Recurring giving |

This was published as a guest blog for  AndrewOlsenCFRE  who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below:   “I see nonprofits make two major mistakes that really prevent them...

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Every gift matters: What do monthly donors and major donors have in common?

Posted by on Jul 5, 2015 in Recurring giving |

Guest blog for Pamela Grow Every gift matters. What do monthly donors and major donors have in common? The answer: each type of donor gives what they can! As long as you let the donor know that every gift matters. I just finished a book with that same title that was just published: Every Gift Matters, by Carrie Morgridge. It’s an easy read, lots of stories and great examples! On the one hand, Carrie talks about making big gifts through her...

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Monthly Donor Acquisition Made Easy

Posted by on Apr 7, 2015 in Recurring giving |

By now, I trust you’re convinced that you must truly get going on generating monthly donors. Here are three simple tips to get started: 1. Ask your donors to join Is it really that simple? Yes, it is. If you ask them, they will come. How else are donors going to know that you have a program and you’d like them to join this really convenient way to support your mission? 2. Make it easy to find Occasionally, an organization calls me...

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Are you serious about your recurring giving program? Part 1.

Posted by on Jan 10, 2015 in Recurring giving |

I truly hope that you’ve made your resolution that this is the year you’re really going to go all out in growing your recurring giving program. You’ve heard me say this before. There is not one standard plan for a recurring giving program. Each plan is tailor made. That’s simply because your potential depends upon a number of factors. The most important ones: the number of donors you have the number of email addresses...

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Proof that you must continue to love your monthly donors…

Posted by on Apr 5, 2014 in Case Studies, Recurring giving |

You may have read Pamela’s recent post, called The Dark side of nonprofit monthly giving. Pamela Grow and Joe Garecht are two colleagues of mine who are tremendous advocates for monthly giving… In fact, I’ll be presenting a webinar as part of their monthly giving e-course soon. Thank you! It’s still absolutely astounding to me to see how even large organizations are struggling with this ‘no-brainer retention...

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Fundraising Land Grab… A Raise from the Agitator, Thank you!

Posted by on Feb 23, 2014 in Recurring giving |

I’m totally excited about this post. It came in when I was on vacation. Thank you, Roger and the Agitator for the Raise on the book! Here’s a short intro and a link to the full post. Fundraising Land Grab By Roger Craver   |    February 14, 2014 On Valentine’s Day, it’s fitting that The Agitator focus on fundraising’s equivalent of the ‘going steady’ relationship — the sustaining, committed or monthly giving donor. Chuck Longfield,...

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Monthly donors. They’re in it for the long haul…

Posted by on Sep 23, 2013 in Recurring giving |

So, you’re thinking about starting a monthly giving program. And you’ve talked to your boss and he’s ‘willing to test it’.  He’s giving you 6 months to ‘make a go of it’. I hear this a lot.  Please go back to your boss and tell him that you need everybody in your organization to commit to the program!! Here’s why. You’re asking your donors to make a monthly gift to your organization. You’re asking them to make a commitment to you and you want...

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