Can Transactional Donors Become Monthly Donors?

Posted by on Sep 25, 2017 in NonProfit Pro Today, Uncategorized |

Originally posted in NonProfitPro Today on September 5, 2017 First of all, let me add my thoughts and prayers to those who lost their home and everything else after Hurricane Harvey. And I know we’re not out of the woods yet, with other storms coming near. Fortunately, there are many wonderful experienced organizations on the ground to help the victims. And, of course, fundraising activities have ramped up. People are literally walking in the...

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Let’s Say ‘No’ to Automatic Sustainer Upgrades

Posted by on Aug 24, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

Previously posted by NonProfitPRO Today on August 14 At the recent Bridge Conference, I enjoyed several wonderful sustainer sessions. During one of those, someone asked about the automatic sustainer upgrade process some nonprofits are apparently using. My hair immediately started standing up straight! What happened to being donor-centric? Automatic sustainer upgrades are really all about the nonprofit, but frankly, if you’re offering this,...

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Have No Fear! Monthly Giving Help Is Near

Posted by on Aug 24, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

Originally posted by NonProfitPRO today on August 21, 2017 Over the past few months, I hope I showed you how monthly giving has become so much easier for nonprofits to organize and then actually start. That’s because so many payment processors and donor bases now have built-in tools to create giving pages, add the recurring/monthly option and capture new monthly donors without a lot of jumping through hoops. Having said this, if you’re still...

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It’s Prime Hurricane Month: Monthly Donors to the Rescue!

Posted by on Aug 10, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

First appeared on NonProfitPRO Today on August 7, 2017 My first experience with a hurricane came in August of 1991, when “Bob” hit Cape Cod. I was actually still in the Netherlands, but I watched video of my then future in-laws wade through chest-high water near their beach house. Power was out for many days. Life came to a screeching halt. Other hurricanes followed later:  Andrew, Katrina, Sandy just to name a few. As a Red Cross PR volunteer,...

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Do Monthly Donors Come Easier to Local or National Organizations?

Posted by on Jul 23, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted on NonProfitPRO Today, July 10, 2017 Whenever I do a webinar on monthly donors, I am always happy to follow up to provide answers to questions that may have gone unanswered during the short time we were “webinaring” together. One of the questions that came up was:  Is generating monthly donors more difficult for a local nonprofit, compared to a larger national organization? The best answer is: You will not know...

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How Can You Create a Memorable Monthly Donor Journey?

Posted by on Jul 8, 2017 in Recurring giving |

Originally posted on The Eight Principles Last year, I attended a workshop at the International Fundraising Congress in Noordwijkerhout, the Netherlands, about creating memorable donor journeys. I really enjoyed the session and I was looking forward to implementing it with some of my clients, especially focused on monthly donors. So, over the past two months, I worked with a client mapping out their monthly donor journey. This religious...

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Monthly Giving: 4 Ways to Improve Donor Retention and Recruit Sustainers

Posted by on Jul 8, 2017 in Recurring giving |

Posted on June 15, 2017 by ngEngage In the second installment of the Blackbaud Institute’s Sustainers in Focus series—research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program—Best Practice # 1 was to ask new donors to give on a monthly basis. Monthly giving almost sounds too good to be true, doesn’t it? Why on earth would a donor who has no relationship with you yet trust your organization...

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How to Best Market Monthly Programs to Donors

Posted by on Jun 30, 2017 in NonProfit Pro Today, Recurring giving |

First published on NonProfit Pro Today on June 12, 2017 I just came back from presenting a workshop on monthly donors to a group of nonprofits in Michigan. One of the questions asked was the one on how to best market monthly donor programs to existing donors, especially for small organizations with limited funds and limited time. If you asked me this question four years ago, I would have answered, “Yikes! That’s a tough proposition.” But now,...

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Are you following #MonthlyDonorMonday?

Posted by on Jan 16, 2017 in Recurring giving |

A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. You can see what other organizations are doing. You can create a monthly donor page. You can start working on a monthly donor plan.  You...

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Are you ready for #MonthlyDonorMonday ?

Posted by on Oct 3, 2016 in Recurring giving |

If you’ve been reading my blog for a while, thank you! You’ve probably heard me ‘preach’ about monthly donors and how it’s still astounding that so many people are catching on really slowly on the tremendous value of monthly donors. Unfortunately, there’s not that much research (yet), because most monthly donors are reported in the annual appeal revenue and not always segmented out or tracked separately. The...

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Calculating your Monthly Giving Coverage Ratio

Posted by on Mar 31, 2015 in Recurring giving |

Last week I talked about upgrading your monthly donors, a very important part in growing your program. Today I’ll go back to something that’s even more important with any monthly donor program: Retaining your monthly donors. Like anything with fundraising, the rule of thumb is: If you can keep a monthly donor, that’s still cheaper than bringing in a new one. To calculate how you’re doing with your program, we use the...

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The best time to upgrade your monthly donors is NOW!

Posted by on Mar 24, 2015 in Annual appeals, Recurring giving |

  One of my clients recently asked me what’s the best time to upgrade monthly donors. The answer is, as soon as possible, but not too soon! If you have had a program for a few years and you’ve never upgraded your monthly donors, NOW is the time because you’re long overdue. If you just started your monthly donor program in the past year and you’re thinking of upgrading, be cautious. I know of organizations that are...

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5 Big To-Dos for Monthly Giving Programs

Posted by on Mar 14, 2015 in Recurring giving |

This post was also published in Network for Good.   5 Big To-Dos for Monthly Giving Programs One of my favorite breakfasts is the Big-To-Do at Friendly’s. French toast, scrambled eggs and bacon well-done! I’m getting hungry just thinking about it! While this is not breakfast, it’s even more important to ‘enjoy’. So, if you’re serious about your monthly giving program, make sure that you follow these 5 big To-Dos.   Big To-Do 1: Ask...

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Do donors know what “Recurring” means?

Posted by on Feb 14, 2015 in Recurring giving |

I was talking to someone recently who was very concerned. And I can see why. Virtually every time a donor goes online to make a donation to an organization, he or she sees the word Recurring. Many organizations have simply added the word: “Make this gift recurring” message to their online donation form. That’s what their online forms or donor base system’ allowed them to use. But, do donors really know what that word...

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Solve the problem where it needs to be solved…

Posted by on Feb 7, 2015 in Recurring giving |

I’ve been working in direct marketing, fundraising and monthly giving for a very long time. And of course, I ran into problems. One of the things I learned early on though is that sometimes it’s really important to make sure that you solve the problem where the problem needs to be solved. In other words, sometimes, it looks as if something is causing the problem, but when you analyze it, it’s really caused by something else....

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Are you serious about your Recurring Giving Program? Part 3.

Posted by on Jan 24, 2015 in Recurring giving |

If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should decide to outsource. This is the third in a series of blog posts addressing each and every one of these areas. In...

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Are you serious about your recurring giving program? Part 2.

Posted by on Jan 17, 2015 in Recurring giving |

If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should decide to outsource. This is the second in a series of blog posts that will address each and every one of these...

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Sustainers are retainers

Posted by on Jul 18, 2014 in Recurring giving |

  I just came back from a conference, attended by some 1,700 people and I’m so excited! There were 4 (yes, four) sessions on monthly giving aka sustainers!! More and more organizations are finding that ‘sustainers are retainers’. Thank you Dan Allenby for this great word cloud. Many donor base systems are adding monthly giving options to make your life as a fundraiser easier. And research is growing. For example:...

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What does a historic building have to do with recurring giving?

Posted by on May 31, 2014 in Uncategorized |

Bon giorno, You may wonder, why I am writing about history all of a sudden? Because I just came back from a terrific but short trip to France and Italy… Something we’d planned for a while and it was finally happening! We saw where our World War II veterans stormed the Normandy beaches and helped liberate our European fellow men and women. And we saw so many amazing (and old) things, one can only be full of awe!! The most impressive...

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