What’s the best amount to ask for in monthly giving?

Posted by on Mar 18, 2017 in Recurring giving |

This week’s #MonthlyDonorMonday tip is focused on the best amount to ask for in monthly giving. One of the attendees of my webinar last week sent me a follow up question and I know it comes up a lot. What’s the best amount to ask for in monthly giving can really be broken into two additional questions: Should you ask for odd or even amount?  For example; does $9 work better than $10? What’s the lowest amount you can ask for?...

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3 Tips for Creating Monthly Donor Promises

Posted by on Mar 11, 2017 in Recurring giving |

This post was written for and published by Nonprofit Pro.  One of the first things I recommend when you’re starting to work on growing your monthly donor program is to create the “promises” you’ll make to the monthly donors when they join. What will you send them? How are you planning to recognize them? So let’s begin with the end in mind. Think through the thank you opportunities then decide what you’ll tell them and what you’ll keep as a...

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To ask for one-time gifts or monthly gifts… That’s the question!

Posted by on Mar 5, 2017 in Recurring giving |

This post first appeared on the Donor Perfect blog. Many nonprofits struggle with the decision to make the move and ask for monthly gifts. Here’s what I hear from organizations when I ask them about their monthly donor program: “I need one time gifts.” “I can’t focus on monthly gifts right now. They’re too small to concern myself with.” “I only have so little time. Why would I worry about small donors?” “It’s all about the net and monthly...

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Are you following #MonthlyDonorMonday?

Posted by on Jan 16, 2017 in Recurring giving |

A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. You can see what other organizations are doing. You can create a monthly donor page. You can start working on a monthly donor plan.  You...

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THE # 1 Fundamental of Monthly giving

Posted by on Jan 9, 2017 in Recurring giving, Speaking |

This post was written for Charity How To  and can be read here  I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier.  More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board.  With just a little bit of training, you too can start your monthly donor program and grow that sustainable revenue you need to...

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Create a Tax Letter for your monthly donors

Posted by on Jan 3, 2017 in Recurring giving |

This post was first written for and published by Donor Perfect and can be viewed here.  Happy new year! I hope you did fantastic and exceeded your year-end goals! Now it’s back to reality.  You’ve processed all of your donations for 2016.  You’re current with your thank you letters.  That should suffice, right? Then a monthly donor calls and wants a tax-receipt for all of her donations for the year, even though she gets her...

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Who is steering your monthly giving ship?

Posted by on Oct 31, 2016 in Case Studies, Recurring giving |

This blog post was also published in Direct Marketing Advents, the publication of the Direct Marketing Association of Washington, DMAW. If you’ve seen or heard me present about monthly giving before, you know that I always recommend the following first step of running a monthly giving program: Put one person in charge! (Note, If you’re a large organization, the above guideline could be expanded to: put ONE department in charge, but it will make...

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Why Segmenting Your Sustaining Donors Is Crucial for Growth

Posted by on Oct 17, 2016 in Annual appeals, Recurring giving |

This post was written for and published by Bloomerang  More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The answer is a resounding: YES, YES, YES! If you don’t, you’re missing out. The typical small shop that I have...

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Monthly donors, your ‘insurance policy’ during disasters

Posted by on Oct 10, 2016 in Annual appeals, Recurring giving |

As part of the country is cleaning up after Hurricane Matthew and others are bracing themselves for it, I was thinking about disasters and the tremendous impact on fundraising, especially in prime giving season. For example, if you’re local, based in Florida, Georgia or South Carolina and your donors have to evacuate in the middle of your busy appeal season, that will definitely have an impact! Just think back what happened with Katrina...

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Monthly giving Pop-ups and Do-nots

Posted by on Sep 21, 2016 in Case Studies, Recurring giving |

This blog was written for and published by Pamela Grow at Simple Development Systems  Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently asked her about Monthly giving pop-ups and how they work (or do not work) and what the negative or positive impact could...

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The 7 fundamentals of monthly giving…

Posted by on Sep 14, 2016 in Recurring giving, Speaking |

This post was written for and published by Charity How To  A few years ago, Monthly giving was something for the few and big organizations. Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you can get started in no time. You may know I’m somewhat of a monthly donor ‘groupie!’ I’ve been managing...

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Interview with Mazarine Treyz for Nonprofit Leadership Summit

Posted by on Sep 6, 2016 in Recurring giving, Speaking |

This was also published as part of an interview for the Nonprofit Leadership Summit.  MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Erica Waasdorp, who wrote Monthly Giving: The Sleeping Giant, and who is also the president of A Direct Solution. She will be teaching at our Nonprofit Leadership Summit. Erica, can you give some people an idea of the kind of monthly...

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Monthly giving has never been easier!

Posted by on Aug 31, 2016 in Recurring giving, Uncategorized |

This post was written for and published by Donor Perfect  Just a few years ago, setting up a monthly donor program was difficult. You had to do lots of workarounds, hire professionals to set it up.  or outsource the process and then spend money on direct mail or telemarketing to start asking donors to join your monthly donor program. It was expensive and labor intensive. Email campaigns were for the ‘big few’. Everything took a lot of time....

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How to create a monthly giving appeal

Posted by on Aug 24, 2016 in Recurring giving |

This post was written for and published on the Donor Perfect blog  1. Ask often. Just like anything in fundraising, ask and you’ll receive! It’s crucial that you start asking for monthly donations as often as you can. 2. Set sail with email. Email is a great channel to use as you begin asking. It’s affordable, and donors can easily click right through to your recurring donation page. read...

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Monthly Giving, Driver of Sustainable Fundraising Par Excellence!

Posted by on Aug 16, 2016 in Recurring giving |

This post was written for and published at the Eight Principles. Monthly giving is probably one of the least understood methods of sustainable giving in the US, but yet one of the most powerful ones.  Once you start, you’ll experience the power, but it’s the starting that’s often the most difficult. Today, I’d like to address the first 3 of The Eight Principles for Sustainable Fundraising™ as they all relate to monthly giving as a major driver...

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What would you do If you could do it all over again?

Posted by on Jul 12, 2016 in Recurring giving |

Recently, my Agitator colleagues asked, what would you do if you could do it all over again? Here is what I’d say to you: If you could do it all over again, you should focus on building your monthly donor pool right away. It will help provide that sustainable revenue and it is easy and convenient for the donor. No gift is too small! If you look at the numbers, you scratch your head and wonder why not more organizations have jumped on the...

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How can workplace and monthly donors play nice?

Posted by on Jul 6, 2016 in Recurring giving |

At a recent webinar, two people asked me the question: How do I integrate monthly giving with my workplace giving campaign: those individuals who have designated us and we receive a small amount through their pay check every pay period. My answer is: If you’d like, you can recognize them as monthly donors and tell the donors this either upfront before they decide to support you through their pay check or you can tell them afterwards. BUT,...

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Monthly Donor Program is Back on Track

Posted by on Jun 21, 2016 in Case Studies, Recurring giving |

In the past year, this organization in Washington, DC had steadily started losing 500 monthly donors each month. At the same time, its acquisition efforts were only generating 250 monthly donors a month, so the program was in a steady and rapid decline. Something had to happen! The Director brought in A Direct Solution to review the program and try to turn it around. And that’s exactly what we did! One big problem in the past year was beyond...

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Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal

Posted by on Jun 16, 2016 in Case Studies, Recurring giving |

This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was to find a donor to provide a challenge gift.The organization found a generous donor who was willing to put up a $5,000...

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Monthly (Recurring) Gifts are the future, here and now!

Posted by on Jun 7, 2016 in Recurring giving |

You’ve heard me talking about monthly recurring gift programs and their importance on the long-term retention of your donors. Not to mention how much money you’ll raise! Fundraisers are often blown by away if I mention some numbers, just 300 monthly donors can bring in almost $100,000 a year for your organization. What’s not to like about that? So, if you are not already looking at implementing a program for your organization,...

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How does Monthly Giving Jive with a Membership program?

Posted by on May 31, 2016 in Recurring giving |

How does Monthly Giving Jive with a membership program? Great question. It jives really well, but if you’d like to grow your number of monthly donors, you’ll have to ‘think’ a little bit differently about memberships. Basically what you’ll start allowing your members pay for their membership on a monthly basis. Key with this is that you recognize the member as a monthly donor and as a member at the same time, so...

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Monthly giving in 8 EASY steps

Posted by on May 9, 2016 in Case Studies, Recurring giving |

Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals did not exist!! Nobody had heard of i-phones, mobile giving or social media. Up to just a few years ago, it was much...

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Case study: Who is responsible for YOUR monthly giving program?

Posted by on Apr 19, 2016 in Annual appeals, Case Studies, Recurring giving |

If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but it’s absolutely ESSENTIAL that one person oversees all of the moving parts and is held accountable. That sounds like a huge...

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What’s the best time of year to ask for monthly donations?

Posted by on Jan 25, 2016 in Recurring giving, Uncategorized |

The best time of year to ask for monthly donations is NOW!  If you’re serious about generating sustainable revenue for your organization that is! January is a great month to start. You have all these wonderful new donors you brought on over the holidays. So how do you start? Simply start by adding the “make it monthly” or “make it recurring” to your online donation page. If you don’t ask, you’re not...

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How to Convert ‘One-time’ Donors to Monthly Donors …

Posted by on Dec 28, 2015 in Recurring giving |

As you’re wrapping up the year, consider starting the new year fresh with a bigger focus on monthly giving. You have nothing to lose and everything to gain! Is this you? You’ve just brought on a number of new donors. With Giving Tuesday, perhaps a few targeted crowd funding appeals, through your facebook donate button and of course directed to your site through your holiday appeal. Most of these donors could be and stay one-time...

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How do Monthly Donors compare to Annual Fund donors?

Posted by on Sep 29, 2015 in Annual appeals, Recurring giving |

During a recent webinar I did for DonorPerfect and the Chronicle of Philanthropy, the question came up: How do monthly donors compare to annual fund donors? The answer is, monthly donors are really annual fund donors, EXCEPT they’re giving MORE MONEY and they give REGULARLY. So, they’re a step up! And even better news is that many monthly donors will also still give to your annual fund appeals (if you ask them). Often they came to...

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The Two Biggest Monthly Giving Mistakes Nonprofits Make

Posted by on Sep 14, 2015 in Case Studies, Recurring giving |

This was published as a guest blog for  AndrewOlsenCFRE  who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below:   “I see nonprofits make two major mistakes that really prevent them...

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Complete Monthly Giving Starter Check List

Posted by on Sep 7, 2015 in Recurring giving |

This post was written as a guest blog for DonorPerfect If you’re like other nonprofits, six out of ten donors who gave to your organization last year won’t give this year. A monthly giving program is a proven effective solution for retaining donors. Here’s a checklist of steps for you to follow (explained in greater detail in the Monthly Giving Starter Kit) to help you start and maintain a successful monthly giving program. Discover how much...

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Monthly Giving: An Interview with Nancy Schwartz, part 2

Posted by on Aug 31, 2015 in Annual appeals, Recurring giving |

Thank you again for Nancy Schwartz who prepared this Interview. To read the whole interview, go here.   I’m thrilled to share more monthly giving mastery with you from my recent interview with leading monthly giving expert Erica Waasdorp. Nancy: Once you have a new monthly donor in the door, what’s the best way to welcome him? Erica: If donor signs up online, make sure you get a warm, appreciative email to him ASAP. Automate that via your...

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Monthly Giving: An interview with Nancy Schwartz

Posted by on Aug 24, 2015 in Annual appeals, Recurring giving |

This came out of an interview by Nancy Schwartz and was posted on Network for Good Marketing Blog. I’m thrilled to share this monthly giving mastery with you, drawn from my fascinating interview with leading monthly giving expert Erica Waasdorp. In her unequaled guidebook, Monthly Giving: The Sleeping Giant, Erica walks you through recurring giving, step by clear-and-doable step. “Historically, U.S. fundraisers have focused on major gifts. I’m...

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