How to Ask for Monthly Gifts at Your Gala Event

Posted by on Feb 3, 2018 in Case Studies, General Interest, NonProfit Pro Today, Recurring giving |

A colleague consultant asked me this question last week, and I was discussing this very same thing with another organization myself. Great timing! A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. It’s a fancy event—heavy hors d’oeuvres, silent and live auction, including a “fund-a-need” focused on something they need for their program. Donors typically pay $100 to $150 for a...

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Don’t Forget to Test Before You Send

Posted by on Dec 11, 2017 in NonProfit Pro Today, Recurring giving |

I hope you had a wonderful Thanksgiving! We had a great time with my family, the turkey and all the trimmings. On Black Friday, I sat down behind my computer and made donations to some 20 organizations. The same amount for each. Some I already donate to monthly, and some I only give to this time of year. To process the 20 donations, four used PayPal, and two used Stripe, NetCommunity, Donor Perfect Weblink, Classy or Network for Good. Then...

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Asking for Sustainers for Gifts on Giving Days

Posted by on Nov 27, 2017 in NonProfit Pro Today, Recurring giving |

November is almost here. Many of you are probably working on your #GivingTuesday campaigns, or you may have other giving days you’re focused on. And of course everybody is on board with sending out several emails in the month of December. The question always comes up: Should we ask for monthly donors in our giving day emails and social media messaging? Well, if it were up to me, I’d say: Yes, absolutely! Try to get as many sustainers as you...

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Warning: Minimal Stress Involved

Posted by on Nov 26, 2017 in NonProfit Pro Today, Recurring giving |

Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right. You’re pushing board members to commit to calling at least a few donors to say “thank you.” Some have said they’d be willing to come in and write personal notes on some of your appeal letters. And it all has to drop by Thanksgiving!...

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It’s Time to Call Your Organization

Posted by on Nov 6, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

P I just came back from the International Fundraising Congress, which was held last week in Noordwijkerhout, Netherlands. It’s always a great time to visit my family who live near the German and Belgian border in the south. I was able to attend a great session on donor love with Jen Love of Agents of Good and Simon Scriver. I’d heard of them, but now I actually got to meet them—pretty neat! The session includes lots of great tips and examples...

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The 7 fundamentals of monthly giving…

Posted by on Sep 14, 2016 in Recurring giving, Speaking |

This post was written for and published by Charity How To  A few years ago, Monthly giving was something for the few and big organizations. Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you can get started in no time. You may know I’m somewhat of a monthly donor ‘groupie!’ I’ve been managing...

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Monthly giving has never been easier!

Posted by on Aug 31, 2016 in General Interest, Recurring giving |

This post was written for and published by Donor Perfect  Just a few years ago, setting up a monthly donor program was difficult. You had to do lots of workarounds, hire professionals to set it up.  or outsource the process and then spend money on direct mail or telemarketing to start asking donors to join your monthly donor program. It was expensive and labor intensive. Email campaigns were for the ‘big few’. Everything took a lot of time....

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Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal

Posted by on Jun 16, 2016 in Case Studies, Recurring giving |

This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was to find a donor to provide a challenge gift.The organization found a generous donor who was willing to put up a $5,000...

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How to Convert ‘One-time’ Donors to Monthly Donors …

Posted by on Dec 28, 2015 in Recurring giving |

As you’re wrapping up the year, consider starting the new year fresh with a bigger focus on monthly giving. You have nothing to lose and everything to gain! Is this you? You’ve just brought on a number of new donors. With Giving Tuesday, perhaps a few targeted crowd funding appeals, through your facebook donate button and of course directed to your site through your holiday appeal. Most of these donors could be and stay one-time...

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