You Can Convert Monthly Donors From Credit Cards to Automatic Bank Withdrawals

Posted by on Apr 22, 2017 in Recurring giving |

A few weeks ago, NonProfit Pro shared an interesting NACHA case study on the long-term retention of those donors who give automatically through their bank account, also called EFT, Direct Debit, Direct Payment via ACH or automatic bank withdrawal. (Note, for the rest of this post, I’ll refer to this as EFT.) So you may say, “Why is this important if we only offer monthly donors via credit or debit card now?” The answer is because if you can...

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Monthly giving via EFT … EF what?

Posted by on Jul 21, 2015 in Recurring giving |

If you’re starting to get involved with your monthly giving program, you will come across some of these terms: EFT, ACH, Automatic Bank Withdrawal, Direct Debit. They all stand for the same thing: EFT is Electronic Funds Transfer, ACH is for Automated Clearing House. Automatic Bank Withdrawal is probably the best lay term to use and EFT the acronym. The donor provides you with their bank account information and authorizes you, the...

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