Poke the Monthly Donor Box…

Posted by on Apr 10, 2017 in Recurring giving |

I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Godin tells us to have the initiative to start. Turn fear into action because the consequence of doing nothing is much scarier and is certainly going to raise less money! It seems to me that this approach should be applied especially to monthly donors. There seems to be a fear of starting, and it prevents organizations...

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The Top 2 Must-Dos for Monthly Donors…

Posted by on Mar 26, 2017 in Recurring giving |

This post was recently featured in Nonprofit Pro In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times. Well, here’s your number one must-do when it comes to bringing in new monthly donors: Must-Do No. 1: You must ASK for it As...

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Monthly giving has never been easier!

Posted by on Aug 31, 2016 in Recurring giving, Uncategorized |

This post was written for and published by Donor Perfect  Just a few years ago, setting up a monthly donor program was difficult. You had to do lots of workarounds, hire professionals to set it up.  or outsource the process and then spend money on direct mail or telemarketing to start asking donors to join your monthly donor program. It was expensive and labor intensive. Email campaigns were for the ‘big few’. Everything took a lot of time....

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How to create a monthly giving appeal

Posted by on Aug 24, 2016 in Recurring giving |

This post was written for and published on the Donor Perfect blog  1. Ask often. Just like anything in fundraising, ask and you’ll receive! It’s crucial that you start asking for monthly donations as often as you can. 2. Set sail with email. Email is a great channel to use as you begin asking. It’s affordable, and donors can easily click right through to your recurring donation page. read...

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Monthly giving in 8 EASY steps

Posted by on May 9, 2016 in Case Studies, Recurring giving |

Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals did not exist!! Nobody had heard of i-phones, mobile giving or social media. Up to just a few years ago, it was much...

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What’s the best time of year to ask for monthly donations?

Posted by on Jan 25, 2016 in Recurring giving, Uncategorized |

The best time of year to ask for monthly donations is NOW!  If you’re serious about generating sustainable revenue for your organization that is! January is a great month to start. You have all these wonderful new donors you brought on over the holidays. So how do you start? Simply start by adding the “make it monthly” or “make it recurring” to your online donation page. If you don’t ask, you’re not...

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