Poke the Monthly Donor Box…

Posted by on Apr 10, 2017 in Recurring giving |

I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Godin tells us to have the initiative to start. Turn fear into action because the consequence of doing nothing is much scarier and is certainly going to raise less money! It seems to me that this approach should be applied especially to monthly donors. There seems to be a fear of starting, and it prevents organizations...

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Treat your monthly donor as your best friend …

Posted by on Apr 3, 2017 in Recurring giving |

If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years. That’s great news, isn’t it? If you treat your monthly donors like your best friends, the news will get even better! Because these “small” donors...

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Are you following #MonthlyDonorMonday?

Posted by on Jan 16, 2017 in Recurring giving |

A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. You can see what other organizations are doing. You can create a monthly donor page. You can start working on a monthly donor plan.  You...

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THE # 1 Fundamental of Monthly giving

Posted by on Jan 9, 2017 in Recurring giving, Speaking |

This post was written for Charity How To  and can be read here  I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier.  More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board.  With just a little bit of training, you too can start your monthly donor program and grow that sustainable revenue you need to...

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The Monthly-Donor-After-Ask…

Posted by on Nov 8, 2016 in Case Studies, Recurring giving, Uncategorized |

One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. Did you know that you can use the auto-responder after they signed the petition not only...

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Monthly Giving, Driver of Sustainable Fundraising Par Excellence!

Posted by on Aug 16, 2016 in Recurring giving |

This post was written for and published at the Eight Principles. Monthly giving is probably one of the least understood methods of sustainable giving in the US, but yet one of the most powerful ones.  Once you start, you’ll experience the power, but it’s the starting that’s often the most difficult. Today, I’d like to address the first 3 of The Eight Principles for Sustainable Fundraising™ as they all relate to monthly giving as a major driver...

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Monthly Donor Program is Back on Track

Posted by on Jun 21, 2016 in Case Studies, Recurring giving |

In the past year, this organization in Washington, DC had steadily started losing 500 monthly donors each month. At the same time, its acquisition efforts were only generating 250 monthly donors a month, so the program was in a steady and rapid decline. Something had to happen! The Director brought in A Direct Solution to review the program and try to turn it around. And that’s exactly what we did! One big problem in the past year was beyond...

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Organization Makes Money on New Donor Acquisition Campaign

Posted by on Jun 10, 2016 in Annual appeals, Case Studies |

When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor base and its fundraising budget. A Direct Solution was hired to help accomplish this. We...

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How can Nana Murphy make you a better fundraising professional?

Posted by on May 3, 2016 in Annual appeals, Case Studies |

This post was prepared as a guest blog for Michael Rosen.  How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: From Ireland with Love, presented by Denisa Casement, CFRE, Head of Fundraising, Merchants Quay Ireland, Dublin,  Lisa...

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How do Monthly Donors compare to Annual Fund donors?

Posted by on Sep 29, 2015 in Annual appeals, Recurring giving |

During a recent webinar I did for DonorPerfect and the Chronicle of Philanthropy, the question came up: How do monthly donors compare to annual fund donors? The answer is, monthly donors are really annual fund donors, EXCEPT they’re giving MORE MONEY and they give REGULARLY. So, they’re a step up! And even better news is that many monthly donors will also still give to your annual fund appeals (if you ask them). Often they came to...

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What metrics will convince your board to start a monthly giving program?

Posted by on Jun 29, 2015 in Case Studies, Recurring giving |

This post appeared as a guest post for DonorPerfect What metrics will convince your board to start a monthly giving program? If you’re like a lot of organizations, boards (and sometimes other bosses) drag their feet on starting a monthly giving program. They worry that the metrics are not compelling enough to warrant investing the time, money and people. After all, monthly donors are just small donors, right? Yes, but here’s the great news: the...

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How Small is The New Great

Posted by on Apr 14, 2015 in Case Studies, Recurring giving |

Some of you may know I’m Dutch, so occasionally, I put on my Dutch hat… Here’s a Dutch expression that pertains to monthly donors especially: “He who does not honor the small, is not worthy of the big”. Sadly, I still come across too many large organizations  who poo-poo the impact of a monthly giving program for them. They don’t seem to care about the many, many small donors they have and how they could...

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Monthly Donor Acquisition Made Easy

Posted by on Apr 7, 2015 in Recurring giving |

By now, I trust you’re convinced that you must truly get going on generating monthly donors. Here are three simple tips to get started: 1. Ask your donors to join Is it really that simple? Yes, it is. If you ask them, they will come. How else are donors going to know that you have a program and you’d like them to join this really convenient way to support your mission? 2. Make it easy to find Occasionally, an organization calls me...

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Solve the problem where it needs to be solved…

Posted by on Feb 7, 2015 in Recurring giving |

I’ve been working in direct marketing, fundraising and monthly giving for a very long time. And of course, I ran into problems. One of the things I learned early on though is that sometimes it’s really important to make sure that you solve the problem where the problem needs to be solved. In other words, sometimes, it looks as if something is causing the problem, but when you analyze it, it’s really caused by something else....

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Are you serious about your Recurring Giving Program? Part 3.

Posted by on Jan 24, 2015 in Recurring giving |

If your answer is YES, I am serious about your recurring giving program, then you MUST: 1. Evaluate your current processes. 2. Project what you can expect, in terms of number of new recurring donors, existing, types of gifts and projected revenue. 3. Decide if you’ll be able to manage the processing in-house or if you should decide to outsource. This is the third in a series of blog posts addressing each and every one of these areas. In...

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10 Tips to Awaken Sleeping Giants in your Donor Base: Monthly Donors

Posted by on Aug 2, 2014 in Recurring giving |

This was published as a guest post on Nonprofit Funderland 1. Commit. Building a monthly giving program takes time but it’s definitely a long term investment, not fast money! Crucial to do, but make sure everybody understands this. Most programs do break even in the first year but it depends on the media used. 2. Invest Time, Treasure and Talent. In the beginning, it may take some time and volunteer or staff time to set up the program, but it...

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Sustainers are retainers

Posted by on Jul 18, 2014 in Recurring giving |

  I just came back from a conference, attended by some 1,700 people and I’m so excited! There were 4 (yes, four) sessions on monthly giving aka sustainers!! More and more organizations are finding that ‘sustainers are retainers’. Thank you Dan Allenby for this great word cloud. Many donor base systems are adding monthly giving options to make your life as a fundraiser easier. And research is growing. For example:...

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What does a historic building have to do with recurring giving?

Posted by on May 31, 2014 in Uncategorized |

Bon giorno, You may wonder, why I am writing about history all of a sudden? Because I just came back from a terrific but short trip to France and Italy… Something we’d planned for a while and it was finally happening! We saw where our World War II veterans stormed the Normandy beaches and helped liberate our European fellow men and women. And we saw so many amazing (and old) things, one can only be full of awe!! The most impressive...

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