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4 Routine Data Hygiene Best Practices for Nonprofit CRMs

With accurate and up-to-date information, your nonprofit can better understand its supporters, make informed fundraising decisions, and drive greater impact. However, managing data in a customer relationship management (CRM) system can be a complex task, especially when dealing with large volumes of information. That’s where data hygiene comes into play.  Data hygiene refers to the […]

Top 3 Tips for Fundraisers Looking to Level Up Their Monthly Giving

Level Up monthly giving

Last month, I shared answers to the top five questions on monthly giving. This month, I’d like to share the top three tips for fundraisers who are looking to start growing their monthly giving program to the next level.  Let’s jump right in.  1. Commit to Monthly Giving If you’re not committed to growing, you’re never […]

What Will Giving Look Like This Year?

Ask you board

If you’re worried about the latest trends in giving, you’re not alone. The Fundraising Effectiveness Project and the Giving USA results for 2022 are troubling, to say the least.  The pandemic’s bump in giving is gone and then some.       M&R Benchmarks 2023 also indicates that average online giving revenue is down — despite monthly giving rates increasing! That’s why I […]

3 Recurring Giving Predictions for 2023

Predictions for 2023

A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023: 1. Offering Donors the Easiest Way to Give The No. 1 reason why monthly donors give is because they want to help, so it’s up to you to […]

Recurring Gifts Rocked It on Giving Tuesday

Giving Tuesday

The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total. Wow. If you rocked the results for your Giving Tuesday campaign, congratulations. If you didn’t, there’s always next year and end of year. If you don’t ask, you’re certainly not going to get it. […]

How to Ask for an Extra Gift From Your Monthly Donors

Extra Gift

One of my copywriter friends asked me: “Do you have a recommendation for how much to ask a monthly donor, when sending them a year-end appeal asking them to make a special year-end gift? I’m wondering if the right amount to ask the donor is the amount they give monthly?” As you’re getting ready for […]

Case Study: How a Small Charity Keeps Growing Its Monthly Donor Base

As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they […]

Monthly Giving So Easy Your Pet Could Do It

I must admit I didn’t totally come up with this line on my own. It’s based on an email from Chewy, the company that delivers my cat’s litter and food to my front door. No more carrying heavy bags home from the pet store. I love it. The subject line said: “Reorders so easy your […]

Ease of Monthly Giving Key for Baby Boomers and Gen Xers

Every nonprofit wants to attract younger donors. That’s why it’s very exciting that monthly giving is so appealing to these younger donors. Why? Because they can support those organizations, they care about in a very easy way with a small amount that absolutely fits their budget. Easy and small are the key words here. Easy […]

4 Examples of How Things Can Go Wrong With Monthly Gifts

As you may know, I’ve been scanning and tracking examples of monthly giving approaches and follow ups for years. There are so many wonderful ways nonprofits ask for monthly donors. So many tremendous examples of saying thank you in the most grateful of ways. There’s so much that goes right with monthly giving and the […]