How Little Can You Spend to Generate a Monthly Donor?

Posted by on Apr 21, 2015 in Recurring giving |

This is always an interesting question. How much or how little can you spend to generate a monthly donor? The answer: it depends! From what I’m hearing in the market place right now, a lot of larger organizations are happy if their program breaks even in 2 years. They use more expensive media such as face-to-face fundraising or direct response television as they want to increase their number of monthly donors fast and furiously. For...

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How Small is The New Great

Posted by on Apr 14, 2015 in Case Studies, Recurring giving |

Some of you may know I’m Dutch, so occasionally, I put on my Dutch hat… Here’s a Dutch expression that pertains to monthly donors especially: “He who does not honor the small, is not worthy of the big”. Sadly, I still come across too many large organizations  who poo-poo the impact of a monthly giving program for them. They don’t seem to care about the many, many small donors they have and how they could...

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Monthly Donor Acquisition Made Easy

Posted by on Apr 7, 2015 in Recurring giving |

By now, I trust you’re convinced that you must truly get going on generating monthly donors. Here are three simple tips to get started: 1. Ask your donors to join Is it really that simple? Yes, it is. If you ask them, they will come. How else are donors going to know that you have a program and you’d like them to join this really convenient way to support your mission? 2. Make it easy to find Occasionally, an organization calls me...

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Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’

Posted by on Mar 7, 2015 in Recurring giving |

CAPTCHA  means Completely Automated Public Turing Test To Tell Computers and Humans Apart. Captchas are those funny looking characters you see on some web pages before check out or before donating. Basically, they want to make sure the person filling in the form is real. While this is a great idea and essential, Do Not Make The Captcha Too Complicated! This is an example of where the web folks and fundraisers have to get together and get on the...

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Never put an end date on your monthly giving form

Posted by on Sep 7, 2014 in Recurring giving |

 Never put an end date on your monthly giving donation form!   As you know, I’ve become an avid blogger and presenter on anything monthly giving. To prepare for this, I’ve been speaking with a lot of donor base companies and researching a lot of online donation form options to see what they’re doing for monthly giving. As more and more organizations are jumping on the recurring donor bandwagon, it’s important to...

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