How many monthly donors can you expect?

Posted by on Jun 4, 2017 in NonProfit Pro Today, Recurring giving |

This was first published on Nonprofit Pro How many monthly donors can you expect? That was one of the questions someone asked of me after a recent webinar. That is the $64 million question, isn’t it? The answer may surprise you, because it differs by organization size and organization’s motivation to grow its monthly donors. For example, I was speaking with a group the other day, and they have less than 300 donors to work with. They set a goal...

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When Should You Give Up on a Lapsed Monthly Donor?

Posted by on May 30, 2017 in Recurring giving |

 posted April 27, 2017 NonProfit PRO Today And the answer is: NOT ANYTIME SOON! A year or so ago, I joined 20 organizations with a monthly gift. And (sneaky me), I gave them a card that was going to expire a month later. I then tracked what organizations did in terms of “thank you” letters and actions to try to get me back. In the next two months, only two organizations picked up the phone and called me! The rest sent me emails and left it at...

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Is an Auto-Responder Message Enough Recognition for a New Monthly Donor?

Posted by on May 26, 2017 in NonProfit Pro Today, Recurring giving |

Originally posted in NonProfit Pro  What’s the monthly donor experience when he or she fills in the online donation form and clicks the button to submit? In virtually all online donation platforms, it’s a two-step process. The minute the donor hits submit, he or she gets an auto-responder message, confirming that wonderful monthly gift. Then, secondly, an email is sent to the monthly donor confirming that gift again. In many online donation...

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The nuts and bolts of direct mail

Posted by on Mar 13, 2017 in Direct Mail, Speaking |

This post was first published on the Charity How To blog. Before I got ‘hooked’ on monthly giving, I was already a direct mail ‘aficionado’. Why? Because direct mail works. Because people respond to it. Because you can measure what you’re doing. You can see how many fundraising messages you mail out and how many donations you receive back. But yet, so many people are no longer ‘trained’ in direct mail. They think that all donations are...

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Organization Makes Money on New Donor Acquisition Campaign

Posted by on Jun 10, 2016 in Annual appeals, Case Studies |

When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor base and its fundraising budget. A Direct Solution was hired to help accomplish this. We...

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How can Nana Murphy make you a better fundraising professional?

Posted by on May 3, 2016 in Annual appeals, Case Studies, Direct Mail |

This post was prepared as a guest blog for Michael Rosen.  How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: From Ireland with Love, presented by Denisa Casement, CFRE, Head of Fundraising, Merchants Quay Ireland, Dublin,  Lisa...

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Can you convert an angry donor to give monthly?

Posted by on Mar 8, 2016 in Recurring giving, Uncategorized |

Let me repeat that question again: Can you convert an angry donor to give monthly? YES, you can! And here’s why! A donor who is angry and picks up the phone, cares enough about your organization to let you know that something is bothering him or her. So, if you treat the donor the right way, you may be able to convert him or her to give monthly. Most donors call to complain about the number of times you send them something in the mail....

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Asking for monthly donors in the mail

Posted by on May 27, 2015 in Annual appeals, Recurring giving |

Yes, it’s absolutely true. You really can generate new monthly donors by using direct mail. Just remember two things: 1. Ask the right donors 2. Ask the right way So who are the right donors, you might ask. They are donors who just gave! They can be existing donors, but even new donors who just gave for the first time. They are also donors who gave less than $100. They are not your big check writers. It’s crucial to get them to...

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