How to Ask for Monthly Gifts at Your Gala Event

Posted by on Feb 3, 2018 in Case Studies, General Interest, NonProfit Pro Today, Recurring giving |

A colleague consultant asked me this question last week, and I was discussing this very same thing with another organization myself. Great timing! A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. It’s a fancy event—heavy hors d’oeuvres, silent and live auction, including a “fund-a-need” focused on something they need for their program. Donors typically pay $100 to $150 for a...

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How Do You Manage a Large Sustainer Program?

Posted by on Jan 28, 2018 in Case Studies, NonProfit Pro Today, Recurring giving |

Last week, NonProfit PRO organized a webinar called “Effectively Managing a Monthly Giving Program that Exceeds the Thousand-Sustainer Mark,” sponsored by CharityEngine. The organization featured was the Wounded Warrior Project, and the focus was on how they acquired sustainers and then managed those sustainers (the back-end). It was exciting to hear from such a big organization, and it brought me back to my days of managing a large sustainer...

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Say ‘Thank You,’ Why Don’t You?

Posted by on Dec 16, 2017 in Case Studies, General Interest |

A few weeks ago, I shared how I made 20 online donations on Black Friday. For some, this was a repeat donation; for others, it was my first. Of course, all organizations sent me an auto-responder message and a “thank you” email message. So far, so good. But, I’m very disappointed in what came after that. Why? In 65 percent of the organizations, there was a big nothing. As of Saturday’s mail (16 days later), I have only received five “thank you”...

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Don’t Forget to Test Before You Send

Posted by on Dec 11, 2017 in NonProfit Pro Today, Recurring giving |

I hope you had a wonderful Thanksgiving! We had a great time with my family, the turkey and all the trimmings. On Black Friday, I sat down behind my computer and made donations to some 20 organizations. The same amount for each. Some I already donate to monthly, and some I only give to this time of year. To process the 20 donations, four used PayPal, and two used Stripe, NetCommunity, Donor Perfect Weblink, Classy or Network for Good. Then...

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What Would St. Nick Say?

Posted by on Dec 10, 2017 in NonProfit Pro Today, Recurring giving |

St. Nick (or Sinterklaas as we called him) was part of my tradition growing up in Holland. Dec. 5 was when we received our gifts as kids. The night before, we’d put our shoe with some straw and carrots for St. Nick’s white horse in the corner of our living room. And he and his little helper black Pete would come and drop our gifts near our shoes. Here are two links to the explanation of this tradition. here or here. As we got older, we’d draw...

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What’s Your Techie’s Answer When It Comes to Monthly Donors?

Posted by on Oct 31, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

F I typically write posts that are aimed at any-sized organization. Today’s piece is initially more aimed at large organizations. Let me share this story with you. When I worked at a big animal welfare organization with a huge donor base, we had several wonderful people in our “systems support/technology/IT” department. As manager of monthly giving, I had to have regular meetings with these great “techies.” (Note: I absolutely mean this in the...

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10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

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Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’

Posted by on Mar 7, 2015 in Recurring giving |

CAPTCHA  means Completely Automated Public Turing Test To Tell Computers and Humans Apart. Captchas are those funny looking characters you see on some web pages before check out or before donating. Basically, they want to make sure the person filling in the form is real. While this is a great idea and essential, Do Not Make The Captcha Too Complicated! This is an example of where the web folks and fundraisers have to get together and get on the...

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Monthly giving: Get buy in from finance…

Posted by on Feb 21, 2015 in Annual appeals, Recurring giving |

I’ve talked earlier about the importance of one person (or department) to be in total control of your monthly giving program. That’s important because there are so many moving parts associated with monthly giving. As a fundraiser, you literally touch every other department or individual in your organization. What this means is that you MUST work with other departments to get their buy in. Note, this is not the same as giving them...

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