P.O. BOX 757 Marstons Mills, MA 02648

What Is Your Monthly Giving Soft Cancel Process?

When I was reviewing my monthly gifts for the year, I realized that I hadn’t given monthly to several organizations since May. I call this a soft cancel. I didn’t mean to stop giving monthly, and I didn’t take action to stop. I had received a new card at the time, but things were very […]

Protect Your Monthly Donors

Susan McGarry

I’ve seen the following happen several times in different ways. Donation platforms and donor base companies merge. A community foundation providing donation form support for organizations decides it is not their focus any longer. Nonprofits have to scramble and find a payment processor and the best forms to use quickly. And now with the GoFundMe announcement, what […]

Find a Way to Address a Monthly Donor’s Hesitation

At this time, many people are looking to find out when they can possibly get vaccinated against COVID-19. I live on Cape Cod, an area with many older residents — many who have been struggling. Many of these older residents do not have access to the internet, so registration online is difficult. They do have […]

A Monthly Giving How-To: Asking Will Result in More Monthly Donors

Good thing we have an extra day this week. I had a stack of mail more than a foot high, and I just finished scanning the various appeals I would like to save in a folder to use for training or learning. Let me start with some good news: Many organizations have adopted the best […]

On the Road to 1,000 Monthly Donors

An interview with Sami Sheehan, manager of donor engagement of Lollypop Farm, Humane Society of Greater Rochester My favorite part about working with nonprofits is how much we can learn from each other. I learn from their questions every day. I am blown away with how smart people at nonprofits are, and how committed they […]

A Monthly Giving How-To: It Doesn’t Take Too Much Time

When I first started working in monthly giving 27 years ago, generating monthly gifts and processing their monthly payments was a long and time-intense process. Now if a donor makes a monthly gift online, completes their information and clicks the button, the gift is processed in seconds, real-time. And the payment processor will continue to […]

Monthly Giving: It’s Not Rocket Science

A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of those members was Natalie Lanoville from Jewish Family Services  in Vancouver, Canada. I was impressed with her […]

Now’s the Time to Convert Giving Tuesday Donors to Monthly ACH Donors

Blog by Michael W. Kahn, Nacha Did you finally clear out your inbox from Giving Tuesday? Congratulations. And if you helped a cause or two that’s near and dear to your heart, good on you! But now’s a great time to take the next step and help those charitable organizations make the most of Giving […]

What’s the top # Game Changer for Monthly Donor Retention?

I’m still on a sustainer “high.” I just came back from a fabulous “Sustainer Day,” organized by the Direct Marketing Association of Washington. In just four fast hours, nonprofits and service providers shared trends, best practices and ways they’re working to bring in new sustainers and improve monthly donor retention. Steve Froehlich from ALSAC/St. Jude finished […]

If You Let ‘Bean Counters’ Call the Shots, Your Sustainer Program Could Suffer

… You’d think that every organization by now would be convinced that there are donors who are interested in supporting your organization by joining a sustainer program. … You’d think the tremendous feeling of excitement that these wonderful sustainers generate would permeate your organization.  Well, unfortunately, that’s not always the case. Sometimes, it’s the “financial […]