Treat your monthly donor as your best friend …

Posted by on Apr 3, 2017 in Recurring giving |

If you’re an organization that has had monthly donors for a while, you’ll know that some of your monthly donors can and will stay with you for decades! Of course that in part depends on their age when joining. Typically, I’m seeing that those donors continue to give monthly for 5 years to 7 years. That’s great news, isn’t it? If you treat your monthly donors like your best friends, the news will get even better! Because these “small” donors...

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Michael Rosen says: Is there a relationship between monthly giving and bequests?

Posted by on Jan 25, 2014 in Case Studies, Recurring giving |

A guest post with Michael Rosen… Michael Rosen says… This week, I have invited Erica Waasdorp, a self-proclaimed “philanthropoholic,” President of A Direct Solution, and author of the best-selling book Monthly Giving: The Sleeping Giant. Erica explains why nonprofit organizations should have a monthly donor program, explores trends in monthly giving, and provides plenty of useful how-to tips all in a mercifully brief, 131 page book....

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