How to Ask for Monthly Gifts at Your Gala Event

Posted by on Feb 3, 2018 in Case Studies, General Interest, NonProfit Pro Today, Recurring giving |

A colleague consultant asked me this question last week, and I was discussing this very same thing with another organization myself. Great timing! A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. It’s a fancy event—heavy hors d’oeuvres, silent and live auction, including a “fund-a-need” focused on something they need for their program. Donors typically pay $100 to $150 for a...

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How Do You Manage a Large Sustainer Program?

Posted by on Jan 28, 2018 in Case Studies, NonProfit Pro Today, Recurring giving |

Last week, NonProfit PRO organized a webinar called “Effectively Managing a Monthly Giving Program that Exceeds the Thousand-Sustainer Mark,” sponsored by CharityEngine. The organization featured was the Wounded Warrior Project, and the focus was on how they acquired sustainers and then managed those sustainers (the back-end). It was exciting to hear from such a big organization, and it brought me back to my days of managing a large sustainer...

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Frequently Asked Questions About Tax Letters for Monthly Donors

Posted by on Dec 26, 2017 in NonProfit Pro Today, Recurring giving |

First off, I hope that this is going to be a somewhat quiet week leading up to Christmas or other holidays you may be celebrating. I am very ready for a few quiet days catching up on my reading and my favorite Christmas movies! I’ve heard from several organizations that they are shutting their offices between Christmas and New Year’s. While this may seem a great time to do so, it’s not very donor-centric. This is when donors sit down to make...

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Organize a Process Review to Improve Your Donor Retention

Posted by on Dec 19, 2017 in Case Studies, General Interest, Recurring giving |

As a fundraiser and donor relations professional, you work hard every day to make sure your donors feel important. You know like no other that all donors need to feel appreciated, no matter how much they give or how often they donate to your organization. That’s why I’m still amazed at how difficult this seems to be, especially as organizations grow. Especially if there are multiple “cooks in the kitchen.” Often decisions are made...

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Say ‘Thank You,’ Why Don’t You?

Posted by on Dec 16, 2017 in Case Studies, General Interest |

A few weeks ago, I shared how I made 20 online donations on Black Friday. For some, this was a repeat donation; for others, it was my first. Of course, all organizations sent me an auto-responder message and a “thank you” email message. So far, so good. But, I’m very disappointed in what came after that. Why? In 65 percent of the organizations, there was a big nothing. As of Saturday’s mail (16 days later), I have only received five “thank you”...

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Don’t Forget to Test Before You Send

Posted by on Dec 11, 2017 in NonProfit Pro Today, Recurring giving |

I hope you had a wonderful Thanksgiving! We had a great time with my family, the turkey and all the trimmings. On Black Friday, I sat down behind my computer and made donations to some 20 organizations. The same amount for each. Some I already donate to monthly, and some I only give to this time of year. To process the 20 donations, four used PayPal, and two used Stripe, NetCommunity, Donor Perfect Weblink, Classy or Network for Good. Then...

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Warning: Minimal Stress Involved

Posted by on Nov 26, 2017 in NonProfit Pro Today, Recurring giving |

Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right. You’re pushing board members to commit to calling at least a few donors to say “thank you.” Some have said they’d be willing to come in and write personal notes on some of your appeal letters. And it all has to drop by Thanksgiving!...

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Let’s Say ‘No’ to Automatic Sustainer Upgrades

Posted by on Aug 24, 2017 in Case Studies, NonProfit Pro Today, Recurring giving |

Previously posted by NonProfitPRO Today on August 14 At the recent Bridge Conference, I enjoyed several wonderful sustainer sessions. During one of those, someone asked about the automatic sustainer upgrade process some nonprofits are apparently using. My hair immediately started standing up straight! What happened to being donor-centric? Automatic sustainer upgrades are really all about the nonprofit, but frankly, if you’re offering this,...

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10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

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The Monthly-Donor-After-Ask…

Posted by on Nov 8, 2016 in Case Studies, General Interest, Recurring giving |

One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. Did you know that you can use the auto-responder after they signed the petition not only...

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5 Reasons why it’s Crucial to Start Monthly Giving

Posted by on Jun 10, 2015 in Recurring giving |

  Guest blog written for DonorPerfect You must absolutely start a monthly giving program. There, I’ve said it. And you’ll hear me say it time and time again.But why is this so important? I’ll tell you why! In the US, historically, organizations have focused on major donors.That’s where most of their resources went. 20% of their donors gave 80% of their gifts. But how about the many small donors in the donor base? Until a few years ago,...

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Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’

Posted by on Mar 7, 2015 in Recurring giving |

CAPTCHA  means Completely Automated Public Turing Test To Tell Computers and Humans Apart. Captchas are those funny looking characters you see on some web pages before check out or before donating. Basically, they want to make sure the person filling in the form is real. While this is a great idea and essential, Do Not Make The Captcha Too Complicated! This is an example of where the web folks and fundraisers have to get together and get on the...

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Monthly giving: Get buy in from finance…

Posted by on Feb 21, 2015 in Annual appeals, Recurring giving |

I’ve talked earlier about the importance of one person (or department) to be in total control of your monthly giving program. That’s important because there are so many moving parts associated with monthly giving. As a fundraiser, you literally touch every other department or individual in your organization. What this means is that you MUST work with other departments to get their buy in. Note, this is not the same as giving them...

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Never put an end date on your monthly giving form

Posted by on Sep 7, 2014 in Recurring giving |

 Never put an end date on your monthly giving donation form!   As you know, I’ve become an avid blogger and presenter on anything monthly giving. To prepare for this, I’ve been speaking with a lot of donor base companies and researching a lot of online donation form options to see what they’re doing for monthly giving. As more and more organizations are jumping on the recurring donor bandwagon, it’s important to...

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Monthly Giving: It’s all about Retention

Posted by on Nov 22, 2013 in Recurring giving |

“Difficult things we do quickly. The impossible takes a little longer”  –David Ben Gurion Today I’d like to focus on what I consider the most crucial part of any monthly giving program, small or large, called Retention. After all, the beauty of generating monthly donors or sustainers is that they are supposed to stay with you for a very long time and they’ll generate lots of revenue to support the mission of your organization. So, once...

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