10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

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The Monthly-Donor-After-Ask…

Posted by on Nov 8, 2016 in Case Studies, Recurring giving, Uncategorized |

One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. Did you know that you can use the auto-responder after they signed the petition not only...

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5 Reasons why it’s Crucial to Start Monthly Giving

Posted by on Jun 10, 2015 in Recurring giving |

  Guest blog written for DonorPerfect You must absolutely start a monthly giving program. There, I’ve said it. And you’ll hear me say it time and time again.But why is this so important? I’ll tell you why! In the US, historically, organizations have focused on major donors.That’s where most of their resources went. 20% of their donors gave 80% of their gifts. But how about the many small donors in the donor base? Until a few years ago,...

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Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’

Posted by on Mar 7, 2015 in Recurring giving |

CAPTCHA  means Completely Automated Public Turing Test To Tell Computers and Humans Apart. Captchas are those funny looking characters you see on some web pages before check out or before donating. Basically, they want to make sure the person filling in the form is real. While this is a great idea and essential, Do Not Make The Captcha Too Complicated! This is an example of where the web folks and fundraisers have to get together and get on the...

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Monthly giving: Get buy in from finance…

Posted by on Feb 21, 2015 in Annual appeals, Recurring giving |

I’ve talked earlier about the importance of one person (or department) to be in total control of your monthly giving program. That’s important because there are so many moving parts associated with monthly giving. As a fundraiser, you literally touch every other department or individual in your organization. What this means is that you MUST work with other departments to get their buy in. Note, this is not the same as giving them...

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Never put an end date on your monthly giving form

Posted by on Sep 7, 2014 in Recurring giving |

 Never put an end date on your monthly giving donation form!   As you know, I’ve become an avid blogger and presenter on anything monthly giving. To prepare for this, I’ve been speaking with a lot of donor base companies and researching a lot of online donation form options to see what they’re doing for monthly giving. As more and more organizations are jumping on the recurring donor bandwagon, it’s important to...

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Monthly Giving: It’s all about Retention

Posted by on Nov 22, 2013 in Recurring giving |

“Difficult things we do quickly. The impossible takes a little longer”  –David Ben Gurion Today I’d like to focus on what I consider the most crucial part of any monthly giving program, small or large, called Retention. After all, the beauty of generating monthly donors or sustainers is that they are supposed to stay with you for a very long time and they’ll generate lots of revenue to support the mission of your organization. So, once...

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