Poke the Monthly Donor Box…

Posted by on Apr 10, 2017 in Recurring giving |

I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Godin tells us to have the initiative to start. Turn fear into action because the consequence of doing nothing is much scarier and is certainly going to raise less money! It seems to me that this approach should be applied especially to monthly donors. There seems to be a fear of starting, and it prevents organizations...

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The Top 2 Must-Dos for Monthly Donors…

Posted by on Mar 26, 2017 in Recurring giving |

This post was recently featured in Nonprofit Pro In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times. Well, here’s your number one must-do when it comes to bringing in new monthly donors: Must-Do No. 1: You must ASK for it As...

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What’s the best amount to ask for in monthly giving?

Posted by on Mar 18, 2017 in Recurring giving |

This week’s #MonthlyDonorMonday tip is focused on the best amount to ask for in monthly giving. One of the attendees of my webinar last week sent me a follow up question and I know it comes up a lot. What’s the best amount to ask for in monthly giving can really be broken into two additional questions: Should you ask for odd or even amount?  For example; does $9 work better than $10? What’s the lowest amount you can ask for?...

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To ask for one-time gifts or monthly gifts… That’s the question!

Posted by on Mar 5, 2017 in Recurring giving |

This post first appeared on the Donor Perfect blog. Many nonprofits struggle with the decision to make the move and ask for monthly gifts. Here’s what I hear from organizations when I ask them about their monthly donor program: “I need one time gifts.” “I can’t focus on monthly gifts right now. They’re too small to concern myself with.” “I only have so little time. Why would I worry about small donors?” “It’s all about the net and monthly...

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THE # 1 Fundamental of Monthly giving

Posted by on Jan 9, 2017 in Recurring giving, Speaking |

This post was written for Charity How To  and can be read here  I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier.  More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board.  With just a little bit of training, you too can start your monthly donor program and grow that sustainable revenue you need to...

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Why Segmenting Your Sustaining Donors Is Crucial for Growth

Posted by on Oct 17, 2016 in Annual appeals, Recurring giving |

This post was written for and published by Bloomerang  More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The answer is a resounding: YES, YES, YES! If you don’t, you’re missing out. The typical small shop that I have...

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What’s the best time of year to ask for monthly donations?

Posted by on Jan 25, 2016 in Recurring giving, Uncategorized |

The best time of year to ask for monthly donations is NOW!  If you’re serious about generating sustainable revenue for your organization that is! January is a great month to start. You have all these wonderful new donors you brought on over the holidays. So how do you start? Simply start by adding the “make it monthly” or “make it recurring” to your online donation page. If you don’t ask, you’re not...

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How do you Target your Best Monthly Donor Prospects?

Posted by on Aug 18, 2015 in Recurring giving |

At a recent webinar, someone asked me: Are there certain parameters to use to find your best monthly donor prospects? The general answer is: Yes, there certainly are! But, it depends on what you’re trying to accomplish. And where you are in your monthly donor program. And how you’re offering monthly donors to give (credit/debit card only or credit/debit card and EFT)? And it depends on which media you’re using to raise funds...

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