A Direct Solution is pleased to be working with a team of specialists, which makes the agency as flexible as possible to serve our clients best. Depending upon the client’s needs, we will add freelance specialists and vendor partners.
Erica Waasdorp, President, A Direct Solution
Author: Monthly Giving. The Sleeping Giant. Co-author of DonorPerfect Monthly Giving Starter and Marketing Kit
Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. Building partnerships and trying to find the best solution for members and donors and thus clients’ needs are what Erica does best. Her multi-lingual skills and multi-cultural experience are of added value to those clients interested in raising money internationally and her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving.
Erica Waasdorp started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has since worked with numerous non-profit clients on and off-Cape as well as internationally.
A Direct Solution provides part-time fundraising executive support to organizations and manages events, writes grants and focuses on annual fund campaigns and monthly giving. In addition, ADS supports clients with request for proposals for outsourcing of their activities. Finally, Erica Waasdorp and her agency develop and execute training sessions and presentations to small and large nonprofit groups.
Before starting her own business, Erica was Vice President Fundraising at DMW Direct, a direct response fundraising agency in Plymouth. She was responsible for new business development, strategy and tactical execution. She helped her clients raise millions of dollars, acquiring and retaining thousands of their donors and members as well as starting and building sustainer programs.
On the client side, she was with the International Fund for Animal Welfare (IFAW) for seven years, last as Marketing Manager of Planned/Committed Giving. She raised $18 million a year (increased from $5 million) and directed acquisition, donor, monthly giving, major-donor and planned-giving programs in seven countries: US, Canada, UK, the Netherlands, Germany, Australia and South Africa. Her upgrade strategy for the monthly giving program in the UK won IFAW and their telemarketing agency the Gold UK DMA award and the Gold FEDMA Award in 1998.
Prior to working at IFAW, she worked with several companies in the Netherlands, including Readers Digest, Kluwer Academic Publishers and Reed Elsevier Seminars. Erica Waasdorp has a Marketing degree from Limburg Business College in the Netherlands as well as a degree in Public Relations (from the Dutch Public Relations Association NGPR) and Advertising from the International Advertising Association (IAA). Besides English, Erica Waasdorp speaks four other languages: Dutch, German, French and Spanish.
Erica Waasdorp writes, edits and advises various direct-marketing and national and international fund raising publications. She has written various articles about monthly giving, international fundraising, fundamentals of fundraising, writing and answering RFP’s and many more. She is a columnist for the Dutch Fundraising magazine: Vakblad Fondsenwerving.
She has moderated numerous sessions and spoken at a multitude of nonprofit conferences, ranging from fundamentals of fundraising, to international fundraising, to monthly giving. She has spoken for audiences at the National Catholic Development Conference, the Bridge Conference, DMA Nonprofit Federation, Washington, DC, the Direct Marketing Fundraisers Assocation, New York, New England Museum Association workshop, the New England Association for Health Care Philanthropy (NEAHP), the Massachusetts AFP Conference in Boston, AFP chapter meetings in Washington DC, Phoenix, AZ, Treasure Coast, FL, Boston Fundraising Summit, Philanthropy Day on Cape Cod, Philanthropy Partners of the Cape and Islands and more. In addition, she presents regular webinars for audiences nationwide and in Canada via Charity How To and many others.
Erica Waasdorp is an avid blogger and very active in the fundraising and her own community. Erica Waasdorp served as Publicity Chair for the 100th Anniversary Committee Cape Cod and Islands Boy Scouts, is a member of the American Business Women’s Association, Direct Marketing Fund Raisers Association, Women in Development of Greater Boston, Professionals in Development Cape Cod, DMA Non-Profit Federation, Association of Fundraising Professionals, Association for Direct Fundraising Counsel (ADRFCO). Erica was recently appointed to the Board of Governors for the National Association of Nonprofit Organizations and Executives (NANOE), International Society of Business Leaders (ISOBL)
In addition, Erica sits on the Board of the Philanthropy Partners of the Cape and Islands (formerly Planned Giving Council of Cape Cod). She is recognized in the National Association of Professional Women and Biltmore Who’s Who. Finally, Erica Waasdorp was Co-Chair for Philanthropy Day on Cape Cod 2007, 2008 and co-chaired the 2007 DMA Nonprofit Federation Conference in Washington DC. She served on the Planning Committee for Philanthropy Day on Cape Cod, the DMA Nonprofit Federation in Washington DC, the Bridge Conference in Washington DC 2009 and 2010 and the National Catholic Development Conference in 2013.
Erica Waasdorp published her first book in the Fall of 2012: Monthly giving. The Sleeping Giant, now available as paperbook and e-book. In May 2015, she co-authored the DonorPerfect Monthly Giving Starter Kit, followed by the Monthly Giving Marketing Kit early 2016, and she is currently working on her next book, called Monthly Giving Made Easy. She is also the US Ambassador to the IFC Congress, Noordwijk, the Netherlands.
Sara Fleck, Public Relations Consultant
Sara joined A Direct Solution as a marketing and fundraising coordinator in April, 2008 where she helps the many non-profit organizations who are clients get their messages out through press releases. She and her husband recently relocated to Pensacola, Florida. In addition to her position with A Direct Solution, Sara also telecommutes as a Marketing Coordinator for a small college.
Sara graduated from the University of West Florida in December, 2007 with a degree in Public Relations and a minor in Marketing. She enjoys working directly with non-profit organizations and helping them make a difference and help others.
Susan M. McGarry, Grant writing Consultant
Sue McGarry has worked in the non-profit sector since the late 1980’s, developing specific success in project management, marketing, public relations, grant writing and fundraising sectors. Sue held a senior management position at Junior Achievement of Eastern MA, located in Boston, and managed marketing and fundraising activities as director of development for Old Colony Hospice, based in Stoughton.
A move to Mashpee in 2000 led to a position at the Osterville Historical Museum. As executive director Sue managed daily operations, financial administration, public programming, marketing, and fundraising. Membership increased 120% and earned revenues 55% under her guidance via membership and major donor initiatives, direct mail campaigns, grant making, and corporate sponsorships.
In 2008 Sue moved to the Falmouth Public Library Foundation as executive director, eventually assisting the Board in sun setting the Foundation. In addition to operating McGarry Consulting Services, she joined A Direct Solution in late fall 2010. Ms. McGarry holds a B.S. from Curry College, and is a member of the Alexander Graham Bell Honor Society.
Michaela Miteva, Advertising and Public Relations Consultant
Michaela Miteva joined A Direct Solution in November 2007 as a Marketing/PR Intern. Since then, she developed several break-through marketing and fundraising campaigns (such as the Annual Red Cross Heroes Breakfasts, the Red Cross Open Charity Golf Tournaments and the 5K Run/Walk for Disaster).
In May 2008 Michaela graduated with distinctions with a BS in Communications and Journalism, Public Relations and Marketing major from Suffolk University. In 2009 she went back to school pursuing her graduate degree in Public Administration and Government Affairs with Suffolk University, and in 2012 she became a Master in Public Administration.
Michaela is passionate about marketing, advertising, graphic design, fundraising, public relations and public service. She is experienced in planning integrated marketing campaigns by designing print materials, radio and TV ads, developing and implementing public outreach campaigns and event planning. Michaela is goal-oriented, used to work under pressure and always manages to keep up with the project’s deadlines. Creativity is one of her many strengths. Just give her a project, and she will get the job done, whatever it takes.
Christiane Perry, Grant Writing and Events Consultant
Christiane (Chris) Perry was born in Dreux, France and moved frequently during her childhood in a military family. This experience included living in Texas, California and Arkansas, Europe and the Middle East.
After moving to San Diego, California, Chris attended San Diego State University where she received her B.S. in Political Science in 1983. During her last semester in college, Chris participated in an internship program in Washington, DC, interning at the U.S. Information Agency’s Office of International Visitors. There she developed professional programs for American embassy-appointed foreign visitors and diplomats. After graduating, Chris remained in Washington DC where she worked in nonprofit international development, which included travel to Pakistan and El Salvador.
Chris continued her work with nonprofit organizations while living in Annapolis, MD and Brookline, MA. After moving to Cape Cod in 1999, Chris implemented the Kids Voting Cape Cod Program in six Lower Cape Communities before becoming the state organization’s Executive Director. She served as Director of Development for the Lower Cape Outreach Council and then as Director of Marketing and Membership Services for the Community Development Partnership.
Chris started working with A Direct Solution in the fall of 2009. Her experience includes extensive grant writing, budget preparation, annual appeals and event planning. She currently consults for local nonprofit organizations. She co-chaired Philanthropy Day on Cape Cod and is currently President of Philanthropy Partners of the Cape and Islands (formerly Planned Giving Council of Cape Cod).
Liz is an avid traveler and performing arts enthusiast who has lived all over the United States and in the UK. Her broad based career in direct marketing and fundraising began in New York City where she was responsible for developing mid-level membership programs for the Wildlife Conservation Society, the fundraising arm of the Bronx Zoo and other associated institutions.
Since then she has both consulted and worked in-house, developing strategies and tactics for integrated annual programs, international monthly giving, mid-level donor development and bequest marketing in Palm Beach, FL and on Cape Cod, MA. She has retained a particular interest in conservation and animal welfare charities.
Most recently Liz worked as Direct Marketing Manager at the International Fund for Animal Welfare where she supported acquisition, recapture, conversion and upgrading for the organization’s monthly giving programs in seven countries – US, United Kingdom, Germany, Netherlands, France, Australia and Canada.
Her strength is in finding connections and cost effective strategies that will develop and strengthen integrated monthly giving programs and support donor retention and acquisition. She is an adaptable, data driven marketing professional who thrives on identifying productive connections and finding new avenues for improvement and integration.
Sue Rich has been managing data and people all her life! After 10 years as paralegal and office manager specializing in real estate law, she went on to support her husband’s auction business focused on lots of customer contact, extensive record keeping, and managing the finances and employees.
Her love of animals then brought her to become the personal assistant of the Founder of Pegasus Foundation, expanding her administrative and management skills yet again, adding research, managing properties and contractors. She also worked with Cape Wildlife in planning their fashion show fundraising events.
Several years later, she moved on to become the Programs Director at the Pegasus Foundation, reviewing grant applications, researching and recommending potential grantees, following up with grantees on program progress, reviewing program final reports; performing all bookkeeping services; preparing quarterly and annual financial reports for trustees; preparing annual report on programs for trustees.
In that role she worked closely with accountants, attorneys and trustees, was in charge of updating the website, create brochures and traveled for programs and represented Pegasus Foundation at animal welfare conferences.
Sue received her Grant writing Certificate of the American Grant Academy in 2013. Shortly after that she came into contact with Erica Waasdorp of A Direct Solution, who asked her to join as a virtual assistant, utilizing her grant writing skills and management experience.
Sue has lived in Massachusetts all her life and she’s been a Cape Codder since 1986. She lives with her husband Rob in Yarmouth Port and there’s always at least one animal in their life, if not more!