I just finished Seth Godin’s book, “Poke the Box.” As always, it’s terrific, short and to the point. It really got me thinking: Godin tells us to have the initiative to start.

Turn fear into action because the consequence of doing nothing is much scarier and is certainly going to raise less money! It seems to me that this approach should be applied especially to monthly donors. There seems to be a fear of starting, and it prevents organizations from growing to their full potential; it holds them back.

I’m not sure what organizations are fearful of.

Yes, it will take some time to get it started and going, but I guarantee you, it will take a lot less time than the next event you’re organizing!

If it’s the technology, there’s no reason to fear any longer because there are so many wonderful tools at your fingertips, and solutions are only a text, telephone call or email away.

Based upon what I’m seeing and hearing from those organizations that have “poked the monthly donor box” and started, they’re not regretting it one iota. You know that expression: “If you keep doing what you’re doing, you keep getting what you’re getting.” If your organization doesn’t need to raise any more money, go ahead, stay fearful.

But if your organization needs to raise more money every year because you’re doing a great job, you’re supporting more people, more animals, more clients, you must start by poking the monthly donor box. You won’t regret it!

This post was earlier published on Nonprofit Pro. 

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