Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back.
So, one of her clients recently asked her about Monthly giving pop-ups and how they work (or do not work) and what the negative or positive impact could be on your donations. So, I had to do some research because pop-ups work. But they can have a negative impact on your one-time donations.
Second, I’ll address a Do-not: the troubling habit of automatically pre-populating the monthly giving option on online donation forms.
Let’s start with the Monthly giving Pop-ups first. I’ve seen a few organizations do this, quite successfully I might add.
Resource referred to also, thanks Wendy at Mal Warwick!