If you have a monthly giving program but feel that it could be doing better, a Monthly Giving Audit is the place to start.
The first step will be to schedule a complimentary half hour call to establish the goals and to confirm the input needed and expected turnaround. Simply call us at (508) 776-1224 or send us an email.
The Monthly Giving Audit consists of a review of:
- Media and Creative used for acquisition of new monthly donors, upgrade campaigns, lapsed reactivation
- Timing of asks
- Donors targeted and segmentation used
- Tests and results by medium including open rates, click through rates, response rates, average gifts
- Ask strategies and premium use (If any)
- Back-office procedures in place
- Review cost to generate a new monthly donor
After the Monthly Giving Audit is complete, you’ll receive a written document with our observations and recommendations.
You’ll receive a full review of your creative, tests, segmentation and results and recommendations for improvements which you can implement for your next campaign.
The fee and expected turnaround time for the Monthly Giving Audit will be determined based upon the initial phone call.
To get started with your audit, just call (508) 776-1224 or send an email. We look forward to helping you make your monthly campaigns become even more successful so you’ll be able to raise the funds needed for your mission.