email iconAssociates at A Direct Solution combined have almost 100 years of experience in direct response so we’re very comfortable performing the following direct mail consulting services and tasks:

  • Assist you with overall direct marketing strategic planning and specific Direct Mail program advice
  • Design a comprehensive, multi-channel direct mail program for your organization based on a comprehensive analysis of historical annual giving/direct mail activities and scaling the program based on direct mail best practices
  • Provide a mailing program plan that presents acquisition and renewal strategies as distinct components
  • Recommend an annual budget of estimated program costs and projected revenue, broken out in three sections: {Acquisitions and Renewals/Donor appeals/Monthly donor appeals/}
  • Produce copy, artwork, and creative designs for each appeal for your organization with subsequent approval processes
  • Coordinate all mailing schedules between vendor partners and client
  • Coordinate list management, including list acquisition
  • Provide program analysis on an appeal, both on quarterly and annual basis
  • Provide reconciliation of each appeal within 90 days of mail date
  • Comply with all federal and state regulatory requirements for registration and reporting in all applicable states
  • Meet regularly to discuss program status with client
  • Collaborate with client’s staff to facilitate smooth transfer of files between client and vendor partners
  • Keep you abreast of all government regulations as they relate to relevant direct marketing programs
  • Work collaboratively with other vendors as needed
  • Upon request, provide sound advice on coordination of other fundraising programs that may impact the direct marketing program goals, such as Events and Planned Giving programs
  • Provide advice on how best to integrate these programs to maximize results
  • As indicated, A Direct Solution has extensive experience running monthly giving programs, which is an area of major growth, especially online, for many organizations and is a great way to involve younger donors

To get started, just send us an email or call us at (508) 428-4753 for a free half hour consultation about your program.