It’s OK If Monthly Donors Start With Low Gift Amounts
One time, on a movie set, Chris Davenport, president of 501 Videos and founder of the Nonprofit Storytelling Conference, noticed a nickel on the floor in a hallway that had a lot of foot traffic. Every other person probably looked at it but decided to walk by, Davenport shared earlier this month during his event’s opening session. […]
Answers to 5 Key Questions About Monthly Giving
As I’m sure you can imagine, fundraisers ask me questions about monthly giving all of the time. That’s why I wanted to answer a few of those key questions. 1. What’s the Best Time of Year to Ask for Monthly Gifts? There is no bad time to ask for monthly gifts, but if you want […]
You Get What You Pay for With Free Technology
While Europe is so beautiful, charming and old, if you’ve ever been there, you may also know about one of the most annoying things ever — having to pay to use a public bathroom. For someone like me who grew up there, it’s nothing new, but I know it’s a surprise for new visitors. It’s […]
What Will Giving Look Like This Year?
If you’re worried about the latest trends in giving, you’re not alone. The Fundraising Effectiveness Project and the Giving USA results for 2022 are troubling, to say the least. The pandemic’s bump in giving is gone and then some. M&R Benchmarks 2023 also indicates that average online giving revenue is down — despite monthly giving rates increasing! That’s why I […]
The 3 Recurring Donation Automation Workflows Every Nonprofit Needs
As you know being more personalized with fundraising in general will help you be more successful– but it’s simply impossible to build relationships with thousands of donors at a time. Thankfully, there’s a way to simplify your outreach and retain a personalized, relationship-driven donor experience! The responsive framework lays out exactly how to be more personalized, contextual, […]
What to Do When Your Agency Doesn’t Want to Ask for Monthly Gifts
Sadly, I still hear about direct mail and digital agencies and consultants that don’t see the value of monthly giving. A friend of mine, a nonprofit fundraiser, sent me this email recently: “My agency is against monthly giving. We asked for it to be added in house appeals, and the agency says, ‘We’ll test it […]
How to Honor Recurring Donors on Their Birthdays
May is my birthday month, so I’ve been tracking what’s coming into my mailbox and email inbox from friends, family, businesses and nonprofits. Birthdays are very powerful opportunities to recognize your recurring donors, yet not that many nonprofits do this. In my mind, birthdays and anniversaries are dates that should be part of your monthly […]
Charity Navigator’s Kevin Scally Talks Recurring Giving Stats and Trends
Donors don’t just give to any organization. They do their research. I’ve seen statistics showing anywhere from one-third to three-quarters of prospective donors go to the organization’s website or check out charities’ backgrounds, missions and ratings on watchdog sites, like Candid (formerly known as Guidestar), Charity Navigator, and Charity Watch. I reached out to Charity Navigator after seeing some stats […]
3 Recurring Giving Predictions for 2023
A new year. New opportunities. A renewed focus on donors, mission and impact. To kick off 2023, here are my top three recurring giving predictions for 2023: 1. Offering Donors the Easiest Way to Give The No. 1 reason why monthly donors give is because they want to help, so it’s up to you to […]
Recurring Gifts Rocked It on Giving Tuesday
The results speak for themselves. Giving Tuesday 2022 saw a 15% increase in dollars raised compared to 2021 with $3.1 billion in total. Wow. If you rocked the results for your Giving Tuesday campaign, congratulations. If you didn’t, there’s always next year and end of year. If you don’t ask, you’re certainly not going to get it. […]
