10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

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Are you following #MonthlyDonorMonday?

Posted by on Jan 16, 2017 in Recurring giving |

A few months ago, I started promoting #MonthlyDonorMonday. All I ask of you is to focus one half hour every Monday on your monthly donor program. Of course, you’re totally welcome to do more, but if nothing else, start with half an hour. You can read a MonthlyDonorMonday tip. You can test your web site. You can see what other organizations are doing. You can create a monthly donor page. You can start working on a monthly donor plan.  You...

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THE # 1 Fundamental of Monthly giving

Posted by on Jan 9, 2017 in Recurring giving, Speaking |

This post was written for Charity How To  and can be read here  I’m so excited… Because monthly giving is becoming more and more popular! Systems keep getting easier and easier.  More organizations have seen the ‘monthly donor light!’ But yet, so many organizations are slow to come on board.  With just a little bit of training, you too can start your monthly donor program and grow that sustainable revenue you need to...

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Create a Tax Letter for your monthly donors

Posted by on Jan 3, 2017 in Recurring giving |

This post was first written for and published by Donor Perfect and can be viewed here.  Happy new year! I hope you did fantastic and exceeded your year-end goals! Now it’s back to reality.  You’ve processed all of your donations for 2016.  You’re current with your thank you letters.  That should suffice, right? Then a monthly donor calls and wants a tax-receipt for all of her donations for the year, even though she gets her...

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The Monthly-Donor-After-Ask…

Posted by on Nov 8, 2016 in Case Studies, Recurring giving, Uncategorized |

One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. Did you know that you can use the auto-responder after they signed the petition not only...

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Who is steering your monthly giving ship?

Posted by on Oct 31, 2016 in Case Studies, Recurring giving |

This blog post was also published in Direct Marketing Advents, the publication of the Direct Marketing Association of Washington, DMAW. If you’ve seen or heard me present about monthly giving before, you know that I always recommend the following first step of running a monthly giving program: Put one person in charge! (Note, If you’re a large organization, the above guideline could be expanded to: put ONE department in charge, but it will make...

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Why Segmenting Your Sustaining Donors Is Crucial for Growth

Posted by on Oct 17, 2016 in Annual appeals, Recurring giving |

This post was written for and published by Bloomerang  More and more organizations now have a sustaining donor (monthly, quarterly, etc. donor) program. That’s great! Unfortunately, there can be a tendency not to continue appealing to them. But should you continue asking them for money? Can you send an appeal to your recurring donors? The answer is a resounding: YES, YES, YES! If you don’t, you’re missing out. The typical small shop that I have...

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Monthly donors, your ‘insurance policy’ during disasters

Posted by on Oct 10, 2016 in Annual appeals, Recurring giving |

As part of the country is cleaning up after Hurricane Matthew and others are bracing themselves for it, I was thinking about disasters and the tremendous impact on fundraising, especially in prime giving season. For example, if you’re local, based in Florida, Georgia or South Carolina and your donors have to evacuate in the middle of your busy appeal season, that will definitely have an impact! Just think back what happened with Katrina...

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Are you ready for #MonthlyDonorMonday ?

Posted by on Oct 3, 2016 in Recurring giving |

If you’ve been reading my blog for a while, thank you! You’ve probably heard me ‘preach’ about monthly donors and how it’s still astounding that so many people are catching on really slowly on the tremendous value of monthly donors. Unfortunately, there’s not that much research (yet), because most monthly donors are reported in the annual appeal revenue and not always segmented out or tracked separately. The...

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Monthly giving Pop-ups and Do-nots

Posted by on Sep 21, 2016 in Case Studies, Recurring giving |

This blog was written for and published by Pamela Grow at Simple Development Systems  Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently asked her about Monthly giving pop-ups and how they work (or do not work) and what the negative or positive impact could...

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The 7 fundamentals of monthly giving…

Posted by on Sep 14, 2016 in Recurring giving, Speaking |

This post was written for and published by Charity How To  A few years ago, Monthly giving was something for the few and big organizations. Not anymore! Every organization can and should organize a monthly giving program in very short order. With the right tools (and you may very well already have them in-house), you can get started in no time. You may know I’m somewhat of a monthly donor ‘groupie!’ I’ve been managing...

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Interview with Mazarine Treyz for Nonprofit Leadership Summit

Posted by on Sep 6, 2016 in Recurring giving, Speaking |

This was also published as part of an interview for the Nonprofit Leadership Summit.  MT: Hey, everybody. Welcome. This is Mazarine Treyz of Wild Woman Fundraising and I am so pleased today to be interviewing Erica Waasdorp, who wrote Monthly Giving: The Sleeping Giant, and who is also the president of A Direct Solution. She will be teaching at our Nonprofit Leadership Summit. Erica, can you give some people an idea of the kind of monthly...

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Monthly giving has never been easier!

Posted by on Aug 31, 2016 in Recurring giving, Uncategorized |

This post was written for and published by Donor Perfect  Just a few years ago, setting up a monthly donor program was difficult. You had to do lots of workarounds, hire professionals to set it up.  or outsource the process and then spend money on direct mail or telemarketing to start asking donors to join your monthly donor program. It was expensive and labor intensive. Email campaigns were for the ‘big few’. Everything took a lot of time....

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How to create a monthly giving appeal

Posted by on Aug 24, 2016 in Recurring giving |

This post was written for and published on the Donor Perfect blog  1. Ask often. Just like anything in fundraising, ask and you’ll receive! It’s crucial that you start asking for monthly donations as often as you can. 2. Set sail with email. Email is a great channel to use as you begin asking. It’s affordable, and donors can easily click right through to your recurring donation page. read...

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Monthly Giving, Driver of Sustainable Fundraising Par Excellence!

Posted by on Aug 16, 2016 in Recurring giving |

This post was written for and published at the Eight Principles. Monthly giving is probably one of the least understood methods of sustainable giving in the US, but yet one of the most powerful ones.  Once you start, you’ll experience the power, but it’s the starting that’s often the most difficult. Today, I’d like to address the first 3 of The Eight Principles for Sustainable Fundraising™ as they all relate to monthly giving as a major driver...

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