Crafting A Recurring Donor Welcome Series: A Guide
Recurring giving is a significant source of revenue for nonprofits, as 57% of nonprofit donors are enrolled in a recurring giving program. Recurring donations provide reliable funding every month to keep your organization running. This means your organization should be dedicated to cultivating these donors—and be extra careful to retain them! As a nonprofit leader, […]
7 Nonprofit Holiday Bloopers
My husband and I love going to the movies. Even during the pandemic, we tried to go if the movie theater was open. We were often the only two in the theater. We just love seeing new movies on the big screen. Instead of rushing out quickly at the end, we usually stay for the […]
10 Things I Learned From 30 Years in Sustainer Giving, Part 2
In a previous article, I shared the first two things I learned during my 30 years of working on sustainer programs. Most of this is not rocket science, but it’s important to keep in mind when you’re looking to grow or retain your sustainers. Here are my next two lessons. 3. Operations Is Your Friend When […]
Are You Ready to Panic Yet?
Change is inevitable, but nobody likes it — me included. What doesn’t change is that every year around this time, fundraisers are starting to get overwhelmed. Some are even starting to panic. Why? Because the holiday giving season is almost here. And every year, the giving months seem to creep up on us sooner than […]
8 Tips to Help Clear Up Confusion Around the Pending Mastercard Regulations
If you’re tired of reading about the new Mastercard regulations, you’re probably not alone. A great thank you to The Nonprofit Alliance that helped get the extension to March 21, 2023 and clarified that nonprofits do not need to send postal receipts if they do not have a donor’s email address. But there was still a ton of […]
Recycle, Reuse and Repurpose Creative
Whenever I get a box for a delivery, I look at the size and see if I can reuse it for something else. Can I ship a care package to a nephew who’s deployed? Could I ship something to our kids or grandkids? Well, the same applies to fundraising and direct response. I’ve been doing […]
How to Ask for an Extra Gift From Your Monthly Donors
One of my copywriter friends asked me: “Do you have a recommendation for how much to ask a monthly donor, when sending them a year-end appeal asking them to make a special year-end gift? I’m wondering if the right amount to ask the donor is the amount they give monthly?” As you’re getting ready for […]
Use Special Days to Your Advantage
As a fundraiser, you never stop learning. I’m certainly no exception. That’s why I love co-presenting with fundraisers from nonprofits because I always come away with some new ideas. A few months ago, I co-presented with a young fundraiser from a great organization, totally on board with monthly gifts and she had created an awesome […]
Monthly Giving Continues to Be Strong Among Older Donors
As prices go up and inflation is a reality, are you worried about what’s going to happen with monthly donors? I’m right there with you. That’s why I was excited to see Enthuse’s “Donor Pulse Report: Summer 2022,” based on a survey of 2,008 donors in the United Kingdom. General economic trends are remarkably similar, so it’s a good […]
What Can Your Nonprofit Do With Just $1?
A few months ago, I went to a conference where they had an actual bookstore. It was great and fortunately I had a big suitcase in which to carry some books home. There, I found a little book called “What Can You Do With Just $1?” written by Teresa Vasilopoulos, the executive director of the WoodGreen Foundation, a […]
