How To Make Monthly Giving Easy In A Nutshell
Monthly giving is not hard. It doesn’t require much investment at all, and a little bit of time and effort go a long way. I hope this will help you change your mindset, and you’ll find that monthly giving truly is very easy. Why? Because you already have the tools in-house. Because you already have […]
Ask A Nonprofit Expert – Answers To 7 Questions About Starting A Monthly Donor Program NOW
As a follow up to the recent free webinar ‘7 Reasons why you should start a monthly donor program NOW’, we’re happy to share the answers to some of the questions we didn’t have a chance to answer during the webinar. These are very short answers of course. But feel free to contact me at […]
Best Practices For Recognizing, Thanking & Retaining Monthly Donors
This is probably one of the most common questions I get whenever I’m presenting a webinar or an in-person session or workshop: “How do I best recognize, thank, cultivate and retain my monthly donors?” That’s why I’ve put together some common best practices. Of course, every organization is different, but most of these are very […]
Segmentation Is The Key To Your Nonprofits Direct Mail Success
Did you know that 50% – 60% of your nonprofit’s direct mail results comes from whom you are mailing to? Target audience is crucial, and segmentation is just as important. But, to determine the best target audience for your nonprofit’s direct mail, you first must determine the goal of your appeal. For Any Nonprofit Organization […]
Why Direct Mail Fundraising Is Better This Year-End Giving Season
This past weekend, I spent several hours going through the stack of direct mail packs I had received in the past two weeks. I reviewed each one, identified organizations I’d like to donate to and then I scanned in those that could help give me some new ideas for year-end giving appeals for organizations I […]
Using A Match To Increase Your Nonprofits Monthly Giving Success
There are many opportunities to generate monthly donors, if you’re willing to use them. I’ve given you several options in past blogs, but here is one of the BEST ways to make a real splash and generate a substantial number of new monthly donors in a very short period. It’s by using a MATCH. It literally […]
Direct Mail Packs For Nonprofits
I hope you were convinced from one of my earlier blogs that direct mail for nonprofits is still the most effective way to generate donations from your existing donors and generate new donors. The next question you might ask yourselves then is how often and how can you best reach out to your donors, so they’ll be […]
5 Ways You Can Add a Monthly Giving Ask to Your Appeals
If you’ve heard me speak or read some of my blogs, you already know that I always advocate for the following: The more opportunities you offer donors to give monthly, the more monthly donors you will find! But for most organizations, there is always that fine line of having to bring in one-time short-term funds […]
3 Case Studies That Prove That Nonprofit Direct Mail Still Works In 2019
I grew up with and in direct mail. I was fortunate to work at Reader’s Digest (RD) in Amsterdam right after college and it really shaped the rest of my career. I’ve always loved direct mail because you can measure results, but nothing beats seeing the boxes and boxes filled with responses coming back. I […]
How to set up your nonprofit’s site for monthly giving
What Was A Monthly Giving Program Like Before Computers And The Internet? It existed but it was a lot harder! The channels used were mail, phone and in-person. When I first started managing a monthly giving program, now many (26+) years ago, nonprofits’ websites didn’t exist! Emails were just used for internal communication and even that was […]
