10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

Read More

The Monthly-Donor-After-Ask…

Posted by on Nov 8, 2016 in Case Studies, Recurring giving, Uncategorized |

One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. Did you know that you can use the auto-responder after they signed the petition not only...

Read More

Who is steering your monthly giving ship?

Posted by on Oct 31, 2016 in Case Studies, Recurring giving |

This blog post was also published in Direct Marketing Advents, the publication of the Direct Marketing Association of Washington, DMAW. If you’ve seen or heard me present about monthly giving before, you know that I always recommend the following first step of running a monthly giving program: Put one person in charge! (Note, If you’re a large organization, the above guideline could be expanded to: put ONE department in charge, but it will make...

Read More

Monthly giving Pop-ups and Do-nots

Posted by on Sep 21, 2016 in Case Studies, Recurring giving |

This blog was written for and published by Pamela Grow at Simple Development Systems  Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently asked her about Monthly giving pop-ups and how they work (or do not work) and what the negative or positive impact could...

Read More

Monthly Donor Program is Back on Track

Posted by on Jun 21, 2016 in Case Studies, Recurring giving |

In the past year, this organization in Washington, DC had steadily started losing 500 monthly donors each month. At the same time, its acquisition efforts were only generating 250 monthly donors a month, so the program was in a steady and rapid decline. Something had to happen! The Director brought in A Direct Solution to review the program and try to turn it around. And that’s exactly what we did! One big problem in the past year was beyond...

Read More

Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal

Posted by on Jun 16, 2016 in Case Studies, Recurring giving |

This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was to find a donor to provide a challenge gift.The organization found a generous donor who was willing to put up a $5,000...

Read More

Organization Makes Money on New Donor Acquisition Campaign

Posted by on Jun 10, 2016 in Annual appeals, Case Studies |

When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor base and its fundraising budget. A Direct Solution was hired to help accomplish this. We...

Read More

Monthly giving in 8 EASY steps

Posted by on May 9, 2016 in Case Studies, Recurring giving |

Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals did not exist!! Nobody had heard of i-phones, mobile giving or social media. Up to just a few years ago, it was much...

Read More

How can Nana Murphy make you a better fundraising professional?

Posted by on May 3, 2016 in Annual appeals, Case Studies |

This post was prepared as a guest blog for Michael Rosen.  How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: From Ireland with Love, presented by Denisa Casement, CFRE, Head of Fundraising, Merchants Quay Ireland, Dublin,  Lisa...

Read More

Case study: Who is responsible for YOUR monthly giving program?

Posted by on Apr 19, 2016 in Annual appeals, Case Studies, Recurring giving |

If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but it’s absolutely ESSENTIAL that one person oversees all of the moving parts and is held accountable. That sounds like a huge...

Read More

Monthly donors give 42% more money than other donors!

Posted by on Oct 20, 2015 in Case Studies, Recurring giving |

Did you know that monthly donors give 42% more than one time donors? And that 64% of donations come from women? Here’s an interesting infographic  by Maximillion, thank you Linda Parker for sending it to me! I’d love sharing this with you because bosses and boards still like to see those statistics before making the decision to move forward.  It’s important to realize these statistics and take action. And it’s important...

Read More

The Two Biggest Monthly Giving Mistakes Nonprofits Make

Posted by on Sep 14, 2015 in Case Studies, Recurring giving |

This was published as a guest blog for  AndrewOlsenCFRE  who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below:   “I see nonprofits make two major mistakes that really prevent them...

Read More

Top 3 Take-aways from Ring, Ring, Retention Tool Session at Bridge…

Posted by on Jul 14, 2015 in Annual appeals, Case Studies, Recurring giving |

Here are the Top 3 take-aways from Ring, Ring, what’s that retention tool doing in my living room? session At the recent Bridge Conference, held in Washington DC National Harbor, I presented a session with Nick Stavarz, Synergy and Anna Averling of the American Bible Society on the use of the phone in improving donor retention. Here are the top 3 take-aways from this session: 1. Telemarketing is one of the most successful and versatile tools in...

Read More

What metrics will convince your board to start a monthly giving program?

Posted by on Jun 29, 2015 in Case Studies, Recurring giving |

This post appeared as a guest post for DonorPerfect What metrics will convince your board to start a monthly giving program? If you’re like a lot of organizations, boards (and sometimes other bosses) drag their feet on starting a monthly giving program. They worry that the metrics are not compelling enough to warrant investing the time, money and people. After all, monthly donors are just small donors, right? Yes, but here’s the great news: the...

Read More

Fire yourself if you don’t promote monthly giving

Posted by on May 16, 2015 in Case Studies, Recurring giving |

This was just published as a guest blog in Tom Ahern’s email newsletter… Thank you Tom. I am deeply humbled. In nonprofit labor relations news… You’re fired until you have a solid monthly giving program launched… Do the easy math. Then get to work. Cash gifts are a drink of water. Monthly giving is a forever spring flowing 5 times faster. Two names mean “monthly giving expert/guru/evangelist” amongst...

Read More