Should you convert members to monthly donors?

Posted by on Apr 15, 2017 in Case Studies, Recurring giving |

This post was written for and published at Nonprofit Pro. Some of the most successful (and perhaps even leading) nonprofits that are converting members to monthly donors (often called sustainers or sustaining partners) are public television and public radio stations, all over the country. They realized several years ago that moving regular members to monthly donors had several major advantages: • Members who give automatically through their...

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10 Sad Facts from a Monthly Donor Retention Check-up

Posted by on Jan 30, 2017 in Case Studies, Recurring giving |

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more and more nonprofits have started a monthly donor program. And as monthly donor programs mature, upgrades, reactivations and...

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The Monthly-Donor-After-Ask…

Posted by on Nov 8, 2016 in Case Studies, Recurring giving, Uncategorized |

One of the neat things about the internet is that it’s really made asking for monthly donations so much easier. Especially after they’ve just done something else. There are so many success stories. Where to begin? Let’s start with your auto-responder. Say, you’re an advocacy organization and you do ask people to sign your petition. Did you know that you can use the auto-responder after they signed the petition not only...

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Who is steering your monthly giving ship?

Posted by on Oct 31, 2016 in Case Studies, Recurring giving |

This blog post was also published in Direct Marketing Advents, the publication of the Direct Marketing Association of Washington, DMAW. If you’ve seen or heard me present about monthly giving before, you know that I always recommend the following first step of running a monthly giving program: Put one person in charge! (Note, If you’re a large organization, the above guideline could be expanded to: put ONE department in charge, but it will make...

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Monthly giving Pop-ups and Do-nots

Posted by on Sep 21, 2016 in Case Studies, Recurring giving |

This blog was written for and published by Pamela Grow at Simple Development Systems  Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. So, one of her clients recently asked her about Monthly giving pop-ups and how they work (or do not work) and what the negative or positive impact could...

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Monthly Donor Program is Back on Track

Posted by on Jun 21, 2016 in Case Studies, Recurring giving |

In the past year, this organization in Washington, DC had steadily started losing 500 monthly donors each month. At the same time, its acquisition efforts were only generating 250 monthly donors a month, so the program was in a steady and rapid decline. Something had to happen! The Director brought in A Direct Solution to review the program and try to turn it around. And that’s exactly what we did! One big problem in the past year was beyond...

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Youth Organization Almost Doubles Its Monthly Donor Goal With One Email Appeal

Posted by on Jun 16, 2016 in Case Studies, Recurring giving |

This youth organization in Colorado reached out to A Direct Solution to ask for help with its first email appeal asking its donors to join their newly developed recurring donor program. Our first recommendation was to develop a special targeted page so we could link the email directly to this page. Our second recommendation was to find a donor to provide a challenge gift.The organization found a generous donor who was willing to put up a $5,000...

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Organization Makes Money on New Donor Acquisition Campaign

Posted by on Jun 10, 2016 in Annual appeals, Case Studies |

When A Direct Solution started working with this organization, serving individuals with disabilities, the organization had some 5,500 donors. It had historically mailed two direct mail appeals a year and two hard copy newsletters. Then the organization hired a new Director of Development. With a small staff, she was tasked to considerably grow the donor base and its fundraising budget. A Direct Solution was hired to help accomplish this. We...

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Monthly giving in 8 EASY steps

Posted by on May 9, 2016 in Case Studies, Recurring giving |

Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals did not exist!! Nobody had heard of i-phones, mobile giving or social media. Up to just a few years ago, it was much...

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How can Nana Murphy make you a better fundraising professional?

Posted by on May 3, 2016 in Annual appeals, Case Studies |

This post was prepared as a guest blog for Michael Rosen.  How can Nana Murphy make you a better fundraising professional? This is a post based upon the session I attended at the recent AFP International conference in Boston. Thank you, Michael, for sharing this post with your audience. The session I attended was called: From Ireland with Love, presented by Denisa Casement, CFRE, Head of Fundraising, Merchants Quay Ireland, Dublin,  Lisa...

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Case study: Who is responsible for YOUR monthly giving program?

Posted by on Apr 19, 2016 in Annual appeals, Case Studies, Recurring giving |

If you’ve seen or heard me present, you know that I stress the importance of making one person responsible for your monthly donor program, no matter what size the organization is! As you’re the fundraiser, this is most likely going to be YOU. Now, that does not mean that you have to do everything but it’s absolutely ESSENTIAL that one person oversees all of the moving parts and is held accountable. That sounds like a huge...

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Monthly donors give 42% more money than other donors!

Posted by on Oct 20, 2015 in Case Studies, Recurring giving |

Did you know that monthly donors give 42% more than one time donors? And that 64% of donations come from women? Here’s an interesting infographic  by Maximillion, thank you Linda Parker for sending it to me! I’d love sharing this with you because bosses and boards still like to see those statistics before making the decision to move forward.  It’s important to realize these statistics and take action. And it’s important...

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The Two Biggest Monthly Giving Mistakes Nonprofits Make

Posted by on Sep 14, 2015 in Case Studies, Recurring giving |

This was published as a guest blog for  AndrewOlsenCFRE  who is launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping Giant to share her thoughts on the biggest mistakes nonprofits make when it comes to monthly giving. Her guest post is below:   “I see nonprofits make two major mistakes that really prevent them...

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Top 3 Take-aways from Ring, Ring, Retention Tool Session at Bridge…

Posted by on Jul 14, 2015 in Annual appeals, Case Studies, Recurring giving |

Here are the Top 3 take-aways from Ring, Ring, what’s that retention tool doing in my living room? session At the recent Bridge Conference, held in Washington DC National Harbor, I presented a session with Nick Stavarz, Synergy and Anna Averling of the American Bible Society on the use of the phone in improving donor retention. Here are the top 3 take-aways from this session: 1. Telemarketing is one of the most successful and versatile tools in...

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What metrics will convince your board to start a monthly giving program?

Posted by on Jun 29, 2015 in Case Studies, Recurring giving |

This post appeared as a guest post for DonorPerfect What metrics will convince your board to start a monthly giving program? If you’re like a lot of organizations, boards (and sometimes other bosses) drag their feet on starting a monthly giving program. They worry that the metrics are not compelling enough to warrant investing the time, money and people. After all, monthly donors are just small donors, right? Yes, but here’s the great news: the...

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Fire yourself if you don’t promote monthly giving

Posted by on May 16, 2015 in Case Studies, Recurring giving |

This was just published as a guest blog in Tom Ahern’s email newsletter… Thank you Tom. I am deeply humbled. In nonprofit labor relations news… You’re fired until you have a solid monthly giving program launched… Do the easy math. Then get to work. Cash gifts are a drink of water. Monthly giving is a forever spring flowing 5 times faster. Two names mean “monthly giving expert/guru/evangelist” amongst...

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8 EASY Steps to Monthly giving

Posted by on Apr 25, 2015 in Case Studies, Recurring giving, Uncategorized |

Monthly giving now is EASIER to set up than it’s ever been! I’ve been managing monthly giving programs for a very long time! (for more than 2 decades!). We started by using direct mail and telemarketing. DRTV and face-to-face were still in its infancy when it came to monthly donors . And can you believe it, email appeals did not exist!! Nobody had heard of i-phones, mobile giving or social media. Up to just a few years ago, it was much...

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How Small is The New Great

Posted by on Apr 14, 2015 in Case Studies, Recurring giving |

Some of you may know I’m Dutch, so occasionally, I put on my Dutch hat… Here’s a Dutch expression that pertains to monthly donors especially: “He who does not honor the small, is not worthy of the big”. Sadly, I still come across too many large organizations  who poo-poo the impact of a monthly giving program for them. They don’t seem to care about the many, many small donors they have and how they could...

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How one organization increased its monthly donors by 80% in one year…

Posted by on Apr 28, 2014 in Case Studies, Recurring giving |

Some of you may know, I’m the US Ambassador for the International Fundraising Congress, one of the most amazing and inspiring conferences in the world!! On May 21 and 22, the Resource Alliance will organize 2014 Fundraising Online, a webinar event, which is totally FREE, just to share some of the amazing speakers you may enjoy at the IFC. I’m really excited because part of Fundraising Online is a great webinar on my favorite topic:...

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Proof that you must continue to love your monthly donors…

Posted by on Apr 5, 2014 in Case Studies, Recurring giving |

You may have read Pamela’s recent post, called The Dark side of nonprofit monthly giving. Pamela Grow and Joe Garecht are two colleagues of mine who are tremendous advocates for monthly giving… In fact, I’ll be presenting a webinar as part of their monthly giving e-course soon. Thank you! It’s still absolutely astounding to me to see how even large organizations are struggling with this ‘no-brainer retention...

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Michael Rosen says: Is there a relationship between monthly giving and bequests?

Posted by on Jan 25, 2014 in Case Studies, Recurring giving |

A guest post with Michael Rosen… Michael Rosen says… This week, I have invited Erica Waasdorp, a self-proclaimed “philanthropoholic,” President of A Direct Solution, and author of the best-selling book Monthly Giving: The Sleeping Giant. Erica explains why nonprofit organizations should have a monthly donor program, explores trends in monthly giving, and provides plenty of useful how-to tips all in a mercifully brief, 131 page book....

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