What to Do When Your Agency Doesn’t Want to Ask for Monthly Gifts
Sadly, I still hear about direct mail and digital agencies and consultants that don’t see the value of monthly giving. A friend of mine, a nonprofit fundraiser, sent me this email recently: “My agency is against monthly giving. We asked for it to be added in house appeals, and the agency says, ‘We’ll test it […]
Does Your Nonprofit’s Anniversary Count as Special?
One of my copywriter friends asked me this question: “My client’s organization is having a milestone anniversary. How can I use a sustainer program to leverage donations?” Recently I discussed the use of special days to promote recurring gifts or for stewardship. However, typically, anniversaries are not really donor-focused. The donor doesn’t really care too much […]
Case Study: How a Small Charity Keeps Growing Its Monthly Donor Base
As you may know, I love hearing from nonprofits. That’s how I learn. And that’s how I believe we all learn together. And I’m always amazed, especially at how small nonprofits keep growing and doing more — even with few resources. I think the biggest asset they have is the conviction, the belief that they […]
How Can You Better Understand Your Donors?
As you know I’m focused on working with nonprofits to help them grow their individual donors and monthly donors to higher levels. That’s why I’m always on the lookout for new statistics and trends in giving, especially for those groups. Needless to say, when I heard about a wonderful new study from Neon One, called “Donors: Understanding […]
How To Make Monthly Giving Easy In A Nutshell
Monthly giving is not hard. It doesn’t require much investment at all, and a little bit of time and effort go a long way. I hope this will help you change your mindset, and you’ll find that monthly giving truly is very easy. Why? Because you already have the tools in-house. Because you already have […]
The Success of charity: water’s Monthly Donor Community
During the final days of the year, I was able to catch up on some presentations that had been sitting in my inbox. I was excited to hear Noah Barnett’s intro and the presentation by Viktoria Harrison, the co-creator of charity: water on the Virtuous Summit. It was, of course, tremendously inspiring for a monthly donor […]
A Monthly Giving How-To: Asking Will Result in More Monthly Donors
Good thing we have an extra day this week. I had a stack of mail more than a foot high, and I just finished scanning the various appeals I would like to save in a folder to use for training or learning. Let me start with some good news: Many organizations have adopted the best […]
A Monthly Giving How-To: Be Donor-Centric
As we’re all slowly moving back to what is now considered “the new normal,” nonprofits are still struggling. When can they get back to the office? Who is going to pick up the mail? How can they send out thank-you letters? Some nonprofits haven’t missed a beat. Some had to step up their service levels […]
A Monthly Giving How-To: It’s Not Expensive
I love hearing from nonprofit organizations that share how they’re doing with their monthly giving campaigns. Earlier this week, a nonprofit shared its socially-distanced monthly giving video interview with me. It launched the video the day before #GivingTuesdayNow, and it already generated 20 new monthly donors. While it took a bit of time to create […]
Monthly Giving: It’s Not Rocket Science
A few months ago, I taught the “Recurring Revolution” training for members of The Fundraisingology Lab, by Moceanic. It was a lot of fun. Several members responded to a question about how best to keep their monthly donors. One of those members was Natalie Lanoville from Jewish Family Services in Vancouver, Canada. I was impressed with her […]
