We provide you with direct response audits, strategy, creative, lists, analytics and execution of successful appeals.

The team at A Direct Solution has more than half a century of experience in direct response and annual fund appeals.

We can support your programs from start to finish and act as your representative/in-house expert.

We can help you with just lists, with just copy, with just creative, with just analysis. YOU DECIDE!

We have been highly successful in helping organizations of any size grow their donor base and double and triple the revenue generated from their annual appeals.

The principal of A Direct Solution has over thirty years of experience with direct mail marketing and fundraising.

Because A Direct Solution is not a large company, the agency is therefore much more flexible and will provide clients with a tailor-made service package that can be adapted at any time as necessary.

To get started, just send us an email or call us at (508) 428-4753 for a free half hour consultation about your program.

A Direct Solution originally started out as a pure direct marketing agency, and is therefore very comfortable performing the following direct mail consulting services and tasks:

  • Assist you with overall direct marketing strategic planning and specific Direct Mail program advice
  • Design a comprehensive, multi-channel direct mail program for your organization based on a comprehensive analysis of historical annual giving/direct mail activities and scaling the program based on direct mail best practices
  • Provide a mailing program plan that presents acquisition and renewal strategies as distinct components
  • Recommend an annual budget of estimated program costs and projected revenue, broken out in three sections: {Acquisitions and Renewals/Donor appeals/Monthly donor appeals}
  • Produce copy, artwork, and creative designs for each appeal for your organization with subsequent approval processes
  • Coordinate all mailing schedules between vendor partners and client
  • Coordinate list management, including list acquisition
  • Provide program analysis on an appeal, both on quarterly and annual basis
  • Provide reconciliation of each appeal within 90 days of mail date
  • Comply with all federal and state regulatory requirements for registration and reporting in all applicable states
  • Meet regularly to discuss program status with client
  • Collaborate with client’s staff to facilitate smooth transfer of files between client and vendor partners
  • Keep you abreast of all government regulations as they relate to relevant direct marketing programs
  • Work collaboratively with other vendors as needed
  • Upon request, provide sound advice on coordination of other fundraising programs that may impact the direct marketing program goals, such as Events and Planned Giving programs
  • Provide advice on how best to integrate these programs to maximize results
  • Provide strategic advice and program services for online fundraising. Present a plan to grow online giving both as an independent component of the Annual Fund Program and simultaneously as an adjunct to direct mail programs
  • In addition, we can help you identify retention and upgrade strategies and integrate the direct mail program with your social media activities
  • As indicated, A Direct Solution has extensive experience running monthly giving programs, which is an area of major growth, especially online, for many organizations and is a great way to involve younger donors

To get started, just send us an email or call us at (508) 428-4753 for a free half hour consultation about your program.