If you haven’t seen the results of the 2013 Fundraising Effectiveness Project study from AFP and the Center on Nonprofits and Philanthropy at the Urban Institute, here is the long and short of it: the average donor retention rate is 39%. For first-time donors, the rate drops to 22.9%.
These truly are scary numbers, aren’t they? Believe it or not but this truly generated a wave of wake up calls to many nonprofits, large and small!
But the good news? There is a solution!
It’s called Monthly Giving (aka Sustainers aka Recurring Donors)
(guest post at Bloomerang site)
